How to Grow on TikTok in 2023
While maintaining popularity on TikTok and other social media platforms is an important part of your marketing strategy, it isn’t always easy to keep up with the trends. TikTok is an ever-changing and ever-growing platform.
While it was easy to go viral in 2019, the algorithm has caught up to the user base. Many creators and small brands alike find it hard to grow now on the platform. if you aren’t racking up the views yet, you’ll need to take a new approach as the TikTok algorithm changes.
Many users noticed that their videos don’t regularly surpass 200 views as of January 2023. The long-known ways to grow your TikTok account are changing and you’ll need to adapt your strategy as soon as possible.
In this article, we’ll walk you through how to grow your TikTok account in 2023.
What Is TikTok and Why Does it Matter?
If you haven’t heard of TikTok, it’s incredibly important that you learn how this social media app works so you can use it to boost your business - or your brand - in 2023. In short, TikTok is a mobile app that allows users to create, share and watch short videos. It was launched in 2016 and has since become one of the most popular social media platforms in the world with over 1 billion users worldwide.
The purpose of growing on TikTok is to increase your following so you can earn money from advertising or sponsored posts, grow your brand awareness, and gain more exposure for your music career or business. More followers mean more views on your content which could lead to higher engagement rates. This will help build up credibility within the community which will make people want to follow you even more!
Define Your Goals
So you want to grow on TikTok in 2023 - but what does that mean to you? It's important to define your goals before you start. What are you trying to achieve? What type of content will you create, and who is your target audience?
Once you have a clear idea of what you want to achieve on TikTok, it’s time to get started with making your account the best it can be. From creating high-quality content to posting your videos at the right time and in the right places, you can grow your TikTok account to one of the top profiles in 2023.
Consistently Create Content
To grow your TikTok account and maintain an engaged audience, you need to create content. This can be done by uploading videos or live streaming. You should make sure that your content is of high quality and that it's posted regularly so that people will keep coming back for more. There are many ways in which you can improve your content and earn more followers on TikTok.
Make Content Accessible
As more and more people join TikTok, there is a wider potential audience for your content. To build a TikTok community, you need to make sure that your content is accessible to everyone. You should ensure that your content is accessible to those that speak languages other than your own, and to those that are hard of hearing .
To make your content more accessible for everyone, you should include captions on your video , as well as ideally an accompanying video transcription. You should also consider translating your video’s captions into different languages so that more people can view your video.
Post When Your Audience is Active
For content creators on TikTok, when you post your TikTok videos is just as important as the quality of the content you create. If you post at a time when no one is online, your content will be missed by your audience, and you likely won’t get as many views as you could have if you posted at the proper time.
However, the challenging part about finding the ideal time to post on TikTok is that there is not one universal “right time” to post. There’s no universal best time to post. Instead, you should post at the right time for your audience, which is during or right before they are most active.
Head to your creator tools, then click “Analytics.” From there, head to “Followers” and scroll down to “Most Active Times.” You can see when your followers are most active and plan your posting schedule accordingly.
Incorporate TikTok Trends
On the face-paced app, there’s a new trend every day. To stay relevant and create shareable content , it’s important to use trending sounds, pay attention to the most popular memes and jokes, and view other users’ content daily to keep up with what’s popular. Adjust the trends to appeal to your ideal customer and their pain points. This requires good market research and some creativity, but it’s the best way to target customers with trendy content.
You should also use trending hashtags in your posts to increase your visibility and help others find your posts. Because TikTok is so fast-paced, jumping on trends and keeping up with what other TikTok users are talking about is your best bet to increase your visibility in the short term and in the long run.
Create Original Sounds
While jumping on TikTok trends is great for gaining traction, it’s also important to start fads of your own. To do this, you can create your own original sounds and include them in your videos. If other TIkTok users like your sounds and use them in their videos, it will give users a reason to check out your channel. If you’re the creative type, making original sounds, stickers, and even filters is an excellent way to grow on TikTok.
Engage With Fans
While creating and maintaining a TikTok account that gets views requires you to make good content, the effort you put into it can’t end there if you want to engage with your fans and become one of the most popular profiles. Interacting with your audience allows you to connect with them and remind them that they are not just another view, but a part of the community on your profile.
There are many ways that you can engage with your community and make them feel included in your content. Responding to comments is the most obvious way to do this, but you can also duet and stitch videos with your fans, tag followers in content, and more.
Create Better Content For TikTok Using Maestra AI
If you want people to watch your videos on TikTok and follow you, you need to create high-quality content that is accessible to your target audience. This means including captions, transcriptions, and translations with your videos. While you might think it’s a good idea to write video captions for your TikTok by hand or rely on TikTok’s native captions, neither of these options is reliable and they often result in human error or technical error (plus, doing it on your own is extremely time-consuming !).
The best solution is to add translated captions and transcriptions to your videos using Maestra. With Maestra, all you’ll need to do is upload your video or audio file, and Maestra’s automatic transcribing tool will do all the work. You can translate your captions and transcription into tons of different languages, allowing you to create far more accessible TikTok videos.
Curious to learn how Maestra can help you improve your TikTok content and rake in those followers so you’ll no longer be stuck at the 200 view mark? Check out our free demo today !