7 TikTok Video Ideas to Market Your Business in 2023
TikTok for Digital Marketing in 2023
TikTok had about 1.7 billion users worldwide in 2022, and it’s still growing. As of April 2023, there are 117 million TikTok users in the U.S. alone. TikTok is where the social media content marketplace is, which means that it’s important for your company to have a presence there. TikTok marketing videos come in two main categories: In-House, and UGC. In-House videos are videos that you make yourself, while UGC stands for user-generated content. Often businesses collaborate with a popular social media influencer to reach their audience, so UGC is a name for the videos that influencers or content creators make on your behalf. Making regular video content to maintain your presence can be a challenge, but it’s not impossible. Here are 7 TikTok content ideas for businesses to get you started.TikTok Ideas for In-House Marketing
New Product Launch
Introduce new products or services and get people excited about them. TikTok can be a great place to demonstrate your new product, service, or feature to your audience. Now, you could just create videos of someone explaining the product, but to connect with your TikTok audience, you’ll want to tie it into an existing trend. If you use a trending sound or a CapCut template, you can create your twist on it. For example, there are often popular TikTok audios that deal with being surprised or excited about something. Putting an excited audio over a video of you dramatically revealing your new product is a great way to engage your audience in their desired format.Company Tour
Another way for your audience to get to know your brand is to give them a tour. Bring your audience into your workspace and give them a behind-the-scenes look at the work you do to bring your product or service to life. Watch the trends for fast-paced song clips. These sounds are ideas for TikTok tours.Day in the Life
“A Day in the Life” videos are a little different because use your original sound, not a trending sound. They are, however, well-known in a pretty standard format: Follow one of your employees in their daily routine, and have them provide a brief voiceover of what they do in each video clip. This lets your client see what level of dedication goes into the product or service that they’d purchase from you, and builds their trust in your work.Interview a Customer
Boost customer loyalty and brand reputation by showcasing some of your top customers in an interview. Interviewing customers and cutting together the answers in a short TikTok format will get your target audience’s attention without the long setups that usually take place in commercial interviews. Your customers will be more likely to identify with and trust a fellow customer’s judgment on your product or service, so making a space for your customers to communicate with each other will only help your brand reliability grow!TikTok UGC Video Ideas
Unboxing Videos
Unboxing videos are another common type of UGC video. All you have to do is send your collaboration a box with your product or several of your products inside, and then they’ll take a video of themselves opening it and live reacting to each product. It’s a great way to generate excitement around products. People love doing and watching unboxings.Video Blog Review
A UGC video that works great for products and services is a video review. These are traditionally videos of an influencer talking directly to the camera about their experience with your product or service, though some may also include video clips of themselves using it. These videos are brief, following the TikTok format, which means that they work great with the limited spans of any of your customers who are in the scrolling habit.Ad Skits
If the content creator that you are collaborating with makes a lot of creative content, you could ask them to perform a skit. These often take the form of a brief scene promoting the product as the answer to a comedic problem, but can vary wildly depending on the creator. It’s good to have clear communication over expectations, and be available to answer questions if you decide to request one of these.Streamline Video Creation with Maestra
Planning your TikTok posting is only the first step. If you want to have a truly effective social media marketing strategy, you need captions and transcripts for all of your videos. Accurate captions help make your videos accessible to all audiences. Not to mention, a good transcript can be the basis of a blog post on your website. Create compelling content that is accessible and available across all of your social media platforms with Maestra. Our leading AI-powered solution provides quality captions and transcripts in a matter of moments. Try out our video-to-text transcription tool or our automatic caption generator today!