Improve Social Proof and Marketing with Video Subtitles
Video marketing strategies are constantly changing, but the most important term today is “social proof”. Optimizing your marketing strategy according to the principles of social proof will keep your brand current and trending.
Here’s a breakdown of what social proof means for your marketing strategy, and how to implement strategies that use it to grow your audience.
What is Social Proof in Marketing?
Social proof is the idea that people are geared to follow the advice or behavior of others. The thought is: if other people seem to know what they’re doing and it worked out for them, then by behaving similarly to those people, things will work out for me. In marketing terms, this means that demonstrating to a potential viewer that you already have a supportive audience can be instrumental in gaining that viewer’s attention.
There are a few different types of social proof, and all serve to increase your viewer’s trust that you have a preexisting and engaged audience.
Customer Testimonials in Digital Marketing
One of the best ways to gain an audience’s trust is through actual customer testimonials. Hearing an endorsement of a brand in a customer’s own words is a great way to demonstrate the positive effect your brand can have. Having an authentic testimonial, even if it doesn’t cover all of the positives of your brand, brings human authenticity to your brand.
In addition, people are more likely to trust an individual person’s advice than the general advice you can find online. If you’ve ever purchased something online, you’ve probably checked the customer reviews before committing to the purchase. A great customer review can convince you to buy, while a negative one can convince you to look elsewhere for the product. People trust another person’s authentic personal experience, and that same principle applies to customer testimonials.
Demonstrating Authority to Boost Brand Reputation
Everyone knows how easy it is to make a claim on the internet, which means that if you want your claims to have any weight, you need to prove it. People respect marketing claims when they have case studies or evidence to back them up. Even if you are marketing in a very technical industry that may not be accessible to the average consumer, showing that you are an authority within your industry is something that everyone can understand.
Again, social proof is the idea that people trust other people’s opinions. If you can show that you are an authority in your industry and have respect within the industry, your customers will also respect your authority. Once your customer does that, they will trust your advice and turn to you and your products or services for the solutions they need.
Looks aren’t everything, but in the world of marketing all of your content needs to look clean and professional. Shaky camerawork and bad lighting can make videos look like they’re a home video shot by your uncle at your third birthday party: a charming family memory, but not interesting or engaging for those outside of your family. Having the right tools on hand can make your video content appear thoughtful and high-quality.
Another way for your video content to appear professional is through high-quality subtitles. Accessibility is a hallmark of professional video creation, and subtitles allow people to consume your video content even if they speak another language or have the sound off. Major marketing campaigns make sure their video content is accessible to all audiences, and by doing the same you demonstrate to your audience that your videos are high-quality material.
Incorporate Social Proof into Your Digital Marketing Strategy
To take your marketing strategy to the next level, you’ll want to incorporate the principles of social proof. Here are a few major ways to get started with making social proof work for you:
Influencer Marketing for Social Proof
Collaborating with an influencer is a great way to reach a new or wider audience. The important part of collaboration is reaching out to the right people. You want to find influencers whose audience aligns with your brand’s target audience. If you are a subscription food service, for example, you might want to partner with influencers who have a social media channel with a lot of cooking content or time-management advice. As a general rule: if an influencer might use your brand’s product or service, their audience will be more likely to as well.
Once you’ve reached out to an influencer, you can ask them to make UGC on your behalf. UGC stands for user-generated content, and it’s the term for videos that influencers make about your product or service.
A few popular types of UGC are:
- Unboxing videos, where the influencer records their live reaction opening your product to generate excitement.
- Video blog reviews, where the influencer talks directly to their audience about their personal experience with your product.
- Ad skits, where a particularly creative content creator writes a brief humorous scene featuring your product or service as the solution.
Leverage Social Media Platforms
Having a presence across the major social media accounts is critical in order to get your brand name out there. A big part of social proof is having a name that people associate with reliability, and the first step to being a reliable brand name is being a common one.
Having TikToks that go viral or Instagram posts that start trending are great ways to get potential customers’ attention. Once you have people’s attention, you want to keep creating great social media and video content to keep them coming back. Make sure to have a link to your landing page on every post, so that if one does go viral, people know where they can go to learn more!
One of the ways to keep your online audiences growing is to engage with them. People love to have a conversation, and knowing that they can rely on your brand to answer their questions or acknowledge their excitement can go a long way toward creating a reliable brand-audience relationship. This can also be a great place to get ideas for future content. If multiple members of your audience are asking for a step-by-step guide on how to use your latest product, then you know that’s a surefire recipe for a successful video.
Video Subtitles Increase Social Proof
Investing in quality subtitle creation takes all of your video content to the next level. Your audience can’t find you if they don’t watch your videos, which means that you have to make your video content as easy to watch as possible.
Everyone has seen someone watching a video in public with the sound off, and that’s because it’s a common thing for people to do. However, only subtitled videos get watched with the sound off. Social proof can’t be created without people learning about your brand, which is why a high-quality subtitle generator like Maestra is critical to increasing your social proof.
Improve Your Social Proof with Video Captions by Maestra
No matter what form of social proof you choose to focus your next marketing campaign on, you need to keep your video content accessible to the broadest possible audience. That’s where Maestra comes in.
Maestra creates high-quality, AI-powered captions and subtitles in over 80 languages. With Maestra, all you have to do is upload your video file and in a matter of minutes you’ll have a fully-generated transcript for your approval. With so many languages at your fingertips, you can widen your audience and get social proof to start working for you!
Ready to get started with Maestra? Check out our free demo today!