Videos are a great way to connect with audiences as they will stay for the duration of your video. Users of
YouTube (both through the website and the app) consume over a billion hours of content a day.
On top of that, YouTube is the second highest-ranked platform for Influencer Marketing, which makes it the
perfect option for you to grow your channel.
Many who have found success on the platform as YouTubers have learned the site’s best practices as they
navigate through the constantly changing platform.
There are some good strategies that you can implement to help you grow your YouTube channel quickly. While you
do not have to use every single one, these are helpful suggestions to help you maximize your YouTube channel’s
Stick to a Niche
If you are just starting your channel, think of a topic or genre you would like to discuss as the main point of
view for your audience to take from.
For example, if you want to get into creating content about video games (let’s play, reviews, etc.) and then
you post a makeup tutorial, you may give your audience a mixed message about your role as a creator.
The people who came for your gaming content may not be interested in makeup. If they see content they don’t
expect and/or don’t like, they may watch less or even unsubscribe. Future visitors who see this juxtaposition of
disconnected topics are less likely to subscribe as well.
You want your audience to watch your videos and feel like you will be consistent with the content you provide.
You want to have a level of consistency that your audience can look back on.
If you have more than one primary interest, consider creating multiple channels. Dedicate each channel to a
specific content niche.
Visually Appealing Content
Make sure your content is visually appealing so that your audience isn’t squinting to view the video or
cranking up the volume to hear the audio.
But, you don’t need to spend thousands of dollars on high-end video equipment to make your content visually
appealing. However, you should have video equipment that provides stability and
reliability. There are plenty of affordable options, and even modern smartphones capture quality videos and
The way you set up your filming area is even more important than the specific camera or equipment you use.
No matter what you are filming, you want to make sure you have nice lighting that ensures allows clarity of the
images you are shooting. Make sure that your subject is in focus so that the end result is not blurry.
You also want to have a filming space that looks nice, and can even be related to the content you are filming.
The background should be clean, and simple. Pick up the space and focus the camera to pick up primarily the wall
area behind you when filming a sit-down or talking portion.
The background doesn’t have to be completely bare to be clean. Add some simple decor to make it more appealing.
For example, if you want to review films, have a wall of movie posters or shelves filled with DVDs. This will
connect your audience to the content of your channel in a visual way as opposed to verbally acknowledging it.
Create Winning Titles
One of the first things people will notice about your videos when they are scrolling through YouTube’s options
is the video's title. Most topics on YouTube have thousands of videos, so creating a catchy title is important
for getting viewers to yours.
Having a creative and enticing title that will draw the viewer into clicking on your video.
Choose buzzwords that will make viewers want to learn more about what is going on with your content.
However, make sure your title makes sense and is an accurate representation of your video. If you post a video
title about DIY projects and then the video shows gameplay of a new video game, your audience will be left
confused and less likely to trust you and your content.
If your videos are parts of a series, it’s a good idea to add episode numbers so viewers know which videos to
watch in which order.
Video titles that are concise and to the point, while also providing a good representation of the actual
content of the video, are the best choices.Add any additional information about the video into the description
and leverage video tags as well.
Your video titles serve as calls to action without explicitly saying “click on me” and are meant to serve as
either a teaser or an explanation of the video itself.
Choose keywords for your title that are common and short. By doing this, your video is more likely to end up on
the search engine results page for viewers searching for specific content with the keywords they are looking
A thumbnail is a visual representation of the video you post. It is something that provides a potential
audience insight into what your video is about. Along with titles, the thumbnail is one of the first things
people see about your video and can influence the choice to watch immensely. Strong thumbnails along with
captivating titles promote high click-through rates.
A thumbnail can potentially be the difference between someone clicking on your video or scrolling through it.
You want to create video thumbnails that are visually appealing and send a message to the potential viewer as to
why they should watch your video.
images to use with thumbnails are faces, as humans hone in on them as recognizable images, and if it
is your face, you can create a greater connection between yourself and your audience.
You can also use close-ups of imagery, such as foods or other images, to entice your audience into learning
more about why those images relate to your video.
With simple drag-and-drop graphic design tools like Canva, you can create impactful, enticing thumbnails in no time. Add a few words, combine
multiple images, and use professional-looking templates to craft yours.
Follow SEO-Best Practices for YouTube and Google
You may be wondering just how some folks can randomly pop onto your videos.
While your channel could be recommended to viewers based on similarities you have with other YouTube channels,
they can also find your channel through YouTube and Google organic search results.
Both YouTube and Google search through thousands of different results based on an individual’s search, and will
choose the best selections based on their search engine optimization (SEO).
Optimizing your videos for best SEO practices help you get to the top of the SERPs. This is crucial to reaching
out to potential new audience members.
The best ways to be on the search engine results
page (SERP) are to have concise and common keywords, appropriate tags, a well-written description,
and to post longer videos.
Examine how your audience engages with your content by looking at your channel’s YouTube analytics.
YouTube will provide you with data for your channel that will give you a glimpse into how well your channel is
The dashboard shows you the number of viewers, click through rate (CTR), average watch time, and the percentage of subscribers vs.
non-subscribers who watch your videos.
Posting consistently does not necessarily mean every day. Sticking to a regular schedule ensures your viewers
know when to expect you.
It can help viewers to know when your posting schedule is, as it can be similar to their favorite TV show
airing a new episode.
Whether it is once or twice a week,once a month, or every day, posting consistently can help your viewers keep
your content in the front of your mind.
Choose a schedule that you can stick to while providing consistency to your audience. This also decreases the
burnout that forcing daily uploads can cause.
Use the YouTube Shorts Feature
Short-form video content is in. But TikTok isn’t the only place people go to watch shorter videos.
YouTube was historically a platform for long-form videos, but with Shorts, you can post shorter TikTok-like
videos. This can help you reach people who prefer shorter videos, but YouTube Shorts are also smart tools to use
to entice people to watch your longer content!
They can be clips of your longer YouTube videos or be great methods to promote your YouTube channel. It’s
also easy to recycle TikTok videos or Instagram Reels as YouTube shorts. Just be sure to download TikTok videos without the
Creating the Best Shorts
YouTube Shorts, as the name suggests, are short videos or clips (approximately one minute
long) that can highlight moments from your longer videos or be similar to the content you post on Instagram
Reels or TikTok.
All you need to do to access the feature is use the YouTube app, and the creation tool is located on the bottom section of the screen, next to
the home button.
YouTube also has a “Getting Started Guide” to help you make your first steps into creating exciting
YouTube Shorts. This guide provides valuable information about the feature.
YouTube has a few suggestions to help make your short stand out and grab the attention of a viewer.
If there is a video that seems like it would work well as a loop, work with it! Make sure it is short and has
complimentary audio at the end and beginning so that the loop makes sense.
They also suggest leaning into the cringy, yet popular trends, as they will
drive more traffic to your channel. While all of your Shorts don’t need to be trends, sprinkling in a few can
help you reach more watchers. Just be sure to tie the trend back to your content niche!
Promote Your Channel
Don’t rely solely on your YouTube channel to generate its own audience and promote itself. You can do a lot
more in order to entice viewers to watch your content and subscribe to your channel.
If you stream on another platform, such as Twitch, you can cross-promote both your YouTube and Twitch channels
by posting Twitch streams as long videos. Encourage viewers to tune into your live streams when they occur. The
same concept goes for podcasts.
If you have a blog page, you can also embed your YouTube videos when writing a blog post. This will encourage
viewers of your blog to look into your YouTube channel.
In general, promote your YouTube videos with your social media. If you already have an established audience
somewhere else, drive them to your YouTube videos and channel.
Make Videos Accessible
Accessibility matters, especially in online content that you make. To ensure you have the biggest reach to a
potential audience, you need to make sure that your audience can access your content without struggle.