We all know how crucial it is to add captions to Instagram Reels, but
what about transcribing them? This overlooked practice can open new doors
to both viewers and creators, enhancing versatility and accessibility in
content consumption and production.
In this blog, we will explain:
Why you should transcribe Instagram Reels
How to transcribe Instagram Reels with AI
How to utilize your Reels transcript in 6 ways
Let’s get started.
Why should you transcribe Instagram Reels?
If you’re a creator, transcribing your Instagram Reels will not
only boost your content’s impact but also offer a wider range of benefits.
Let’s see why this practice is much more than adding the text version of
your videos.
Accessibility: Transcripts open up your content to a
wider audience, including deaf and hard of hearing viewers as well as non-native
speakers. Plus, viewers in noisy environments can still understand your
message without needing audio.
SEO: Transcripts can include keywords that improve your
content’s discoverability. This will make it easier for users to find your
Reels through search.
Repurposing: You can use the text version of your Reel
to create more content, such as blog posts, podcast episodes, and so on.
Just leverage your transcript and utilize it as a springboard for new ideas.
Engagement: Captions can grab attention and pull viewers
in. A well-written transcript can act as an extended caption, providing
more context and encouraging viewers to spend more time with your content.
Brand Image: Taking the extra step to transcribe Instagram
Reels will demonstrate your commitment to inclusivity and accessibility.
This can reflect positively on your brand image, building trust and loyalty
among your audience.
What if you’re a viewer? Transcribing Instagram Reels can help
you better comprehend the content, search for specific parts quickly, and
revisit important points without having to watch the entire video again.
You can also share insights or quotes from the Reel more easily with the
others.
How to Transcribe Instagram Reels Online
Now we’ll go over the steps on how to transcribe Instagram Reels on mobile
and web. This part especially caters to viewers who want to convert video
to text for various purposes like keeping personal notes or capturing specific
information.
(If you’re a creator who wants to generate a Reels transcript, just skip to the sixth step and download your video file to Maestra’s AI-powered video to text converter.)
Unfortunately, Instagram itself doesn’t have a built-in feature that allows
users to directly transcribe Reels after they’ve been posted. However,
you can resort to other workarounds like third-party apps.
1. Open the Instagram app on your mobile phone or web browser and find
the Reel you want to transcribe.
2. Tap the arrow (share) icon to see the sharing options.
For mobile users, this can be found on the right side or under the Reel.
Meanwhile, desktop users can find it in the top right corner near the username.
3. Tap “Copy link” to copy the Reel’s link.
4. Find a third-party service that will enable you to download
the video to your device. Some popular options are Snapinsta, instaSave, and IG Downloader.
5. Paste the Reel’s link into the designated bar and then
download.
6. To convert the downloaded video to text, log into your Maestra account and
navigate to the “Transcription” option on the left-side
menu.
7. Click “+New Transcription” in the top right corner.
A pop-up window will appear.
8. Upload the video file and choose its audio language. Then click “Submit”.
9. Your transcript will be ready in seconds with speaker identification and timestamps. You
can edit the transcript if you wish, easily search for keywords, add notes,
or share the text to collaborate with others.
10. Now just click “Export” in the top right corner to
download the transcript in the format you prefer.
Once you transcribe Instagram Reels, you can make the most of them in
several creative ways. Here’s a breakdown of how to utilize a Reels transcript:
Write a caption based on your transcript. It’s better
to format the caption for readability. For example, you can break the text
into digestible chunks and use bullet points to highlight key points. Don’t
forget to add relevant hashtags to enhance discoverability.
Create Instagram Stories with text slides. Extract key
information from your transcript and then craft a series of Stories to
share these points. Style these with bold fonts and catchy color combinations.
You can add stickers or GIFs to add some fun as well.
Create a quiz or poll. Leverage main points from your
transcript with interactive polls and quizzes on Instagram Stories. This
will not only make your content more memorable but also drive engagement.
However, don’t overwhelm your audience with too many questions, and keep
it light and fun to maintain interest.
Share the full transcript with a link in bio. For
those interested in more detailed information, you can direct them to a
full transcript via a link added to your bio. Use services like Linktree or Later, which can help you manage multiple links effectively.
Repurpose the transcript into a blog post. Go through
your transcript and identify interesting ideas or specific quotes that
can resonate with your audience. Then develop these points into a comprehensive
blog post. Make sure your blog post has a catchy title and is SEO friendly.
Transform the transcript into targeted ad copy. Think
about your ideal audience and extract the most powerful statements from
your transcript. Keep the message concise and impactful, highlighting the
benefits of your product or service. Include a clear call to action (CTA)
to tell people what you want them to do next.
One final tip: Adding subtitles to Instagram Reels is
just as important as transcribing audio. Instagram offers auto captions
but for the most accurate result, you can use Maestra’s AI subtitle generator. The
tool supports 125+ languages and can add captions to your video content
in a matter of seconds.
Frequently Asked Questions
Can Instagram transcribe audio to text?
As of July 2024, Instagram itself cannot transcribe audio to text. Therefore,
if you want to transcribe Instagram Reels, you need to use Instagram video transcription software.
Generally, you need to first download the Reel via a third party service
and then upload it to the video transcription tool.
Which AI transcribes Instagram Reels?
Maestra is the AI tool you can use to transcribe Instagram Reels. It adopts
advanced machine learning technology to convert Instagram Reels to text
quickly and accurately. The software will help you improve accessibility,
rank better in search results, and increase your viewership.
Can I use ChatGPT to transcribe a video?
ChaGPT cannot transcribe audio or video files. However, once you get a
transcript from another tool, you can use ChatGPT to refine or analyze
the text. The LLM can help with editing, summarizing, proofreading, and
generating insights from the transcript.
How do you get Instagram Reels to read text?
When you add text to a Reel, you can then convert that text to speech
with Instagram’s built-in feature. Here are the steps to follow. Keep in mind that this feature is currently
only available in English and select countries.
How to get translate option on Instagram?
Instagram offers automatic translation for viewers. You’ll find a “See translation” option when you encounter a post,
profile, Story or comment in a language different from your device’s language.
Just tap on the option to translate content into the language your device
is set to.
Summary
This blog provided a step-by-step tutorial on how to transcribe Instagram
Reels with Maestra. It also shared the benefits of this practice as well
as the various ways to make the most of a Reels transcript.
Before concluding, let’s note the best practices to adopt when converting
Instagram Reels to text:
Choose a transcription service that offers consistent styling alongside
speaker identification and timestamps.
AI is very powerful nowadays, but make sure you go over the transcript to
catch any errors missed by the automated process.
Maintain the original voice and personality of your Reel by ensuring the
transcript reflects the intended tone.
Feel free to edit the transcript to make it easier to understand
by audiences.
Include relevant keywords throughout the transcript to
improve the discoverability of your text content.
By incorporating these practices when you transcribe Instagram Reels,
you can maximize your content’s impact while preserving its essence.
