How to Resize a Video for Social Media

How to Resize a Video for Social Media

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Video content is trendier than ever on social media platforms. Video has always been a powerful tool for human expression and communication.Creators have been leveraging the power of video for Instagram, Youtube, TikTok, and other platforms for years. In fact, more than half of all digital marketers say video is the most important content type.Even so, video content is still widely underutilized. Videos make up less than 18% of content on Instagram, Facebook, and Twitter, despite their marketing benefits. One of the most challenging aspects of consistently posting videos across platforms is resizing your video to fit various video formats. Resizing videos can be an aggravating task. But with the right steps and tools, it’s quick and easy. In this blog post, we’ll cover some different video sizes for social media channels and give you a step-by-step guide on how to easily resize videos for any social media post.

Why Resize Video Content for Social Channels?

Each social media platform has its own unique video requirements, like aspect ratio, resolution, and duration. By resizing your videos, you maximize reach across all your social channels. If you're already putting in the effort to create original content, you should also make sure it reaches a wide audience. Optimizing your video for all platforms allows you to  repurpose video and post in other places. This makes for a smoother user experience across all social channels. By posting the same content on all platforms, it’s easier to maintain your brand’s cohesiveness on social media. It's also important to resize videos so that they fit each app's unique features. TikTok and Instagram favor vertical video. On the complete opposite end, Youtube and Facebook use horizontal formats. If your video doesn’t fit the preset sizes on the platform you post to, it’ll either fail to post or crop the video. By not resizing, you risk cutting the video off or making the video experience clunkier.

Video Sizes for Social Media Platforms

Each platform has different video formats, but keeping track is tricky. How do you resize a video for Instagram vs resize a horizontal video for YouTube? To make it simpler, we’ve broken down the specs of four different social media sites. Note that the sizing standards will differ for different kinds of posts. For example, the size of videos for Instagram stories may be different than that for Instagram Reels. To make video editing for size easier, be sure to research your specs before editing. Sprout keeps an up-to-date Google Doc with everything you need to know on resizing for multiple platforms.

Instagram

Instagram offers three different video sizes: landscape, portrait, and square. When resizing for Instagram, use a vertical aspect ratio.
  • Landscape (horizontal) aspect ratio: 16:9
  • Portrait (vertical) aspect ratio: 4:5
  • Square aspect ratio: 1:1
  • Video dimensions: 1080 x 1080
  • Max frames: 60 fps
  • Max file size: 4 GB

Facebook

Since Meta owns both Instagram and Facebook, it’s easy to cross-post on both platforms. You can post to your Instagram and Facebook reels without having to change the size. However, Facebook’s video are usually landscape-oriented.
  • Landscape aspect ratio: 16:9
  • Portrait aspect ratio: 9:16
  • Video dimensions: 1280 x 720
  • Max frames: 30 fps
  • Max file size: 4 GB

TikTok

Tiktok is another mobile-oriented platform that uses vertical video. It’s a great app for repurposing longer content into multiple smaller videos.
  • Aspect ratio: 9:16
  • Video dimensions: 1080 x 1920
  • Max frames: 60 fps
  • Max file size: 287.6 MB

YouTube

As the second largest search engine after Google, YouTube is a great platform for exposure and engagement. The addition of YouTube Shorts also allows you to upload short videos similar to TikTok. Here’s what to know for a YouTube video:
  • Aspect ratio: 16:9
  • Video dimensions: 426 x 240 (240p), 640 x 360 (360p), 854 x 480 (480p), 1280 x 720 (720p), 1920 x 1080 (1080p), 2560 x 1440 (1440p) and 3840 x 2160 (2160p)
  • Max file size: 128 GB

Resizing Videos for Social Media

Depending on the video editing software you use, there are different steps in the process of resizing videos. We’ve compiled the top free video resize tools and how to use them. Read on for different video resizing options.

Use Adobe Express

Adobe Express has a free video resize tool for content up to an hour long. It can be accessed on Mac, Windows, iOS, and Android systems. It takes only a few simple steps:
  1. Go to the Adobe Express website and click “Quick Action” at the top bar. Under the drop-down menu, select “resize video.”
  2. Upload your video by dragging and dropping it into the dotted box on screen.
  3. Resize by choosing your destination or picking a custom size.
  4. Download the new video clip.

Use Handbrake

Handbrake is an open-source video transcoder. While free to use, using Handbrake requires more robust understanding of video formatting. Here’s how you can use it to resize your videos:
  1. Open up Handbrake and upload your video.
  2. Go to the picture settings tab on Handbrake’s main window. Once there, select “Dimensions” near the left corner of the window.
  3. Underneath the “Resolution and Scaling” section turn the anamorphic setting off.
  4. Uncheck “Optimal Size” and alter width and height as needed.
  5. Convert or download your video.

Using iMovie

If you have a Mac computer, you can use iMovie as a video editor. You can resize a video with these steps:
  1. After opening your video in iMovie, move your cursor to the “File” menu and select “add new.” After clicking, you’ll be presented with two options, trailer and movie. The trailer option is just for pre-made templates, so go with movie.
  2. Go back to the file menu and click “Import.” Select the videos you want to resize
  3. Simply resize by dragging the corner of the video and shifting it to the size you want.
  4. Save and export your edited video.

Improve Your Social Media Videos with Maestra

Resizing is only one of many ways to expand your content’s reach. With so many people scrolling through social media apps with their phones on mute, having great captions is a great way to catch your audience’s attention. Aside from making your content more accessible, captions also optimize your video for SEO (search engine optimization). Subtitling your videos is an essential step in the video creation process. Transcribing videos takes time on your own, but with Maestra, you can get captions for your video in minutes! Try Maestra for free today or schedule a demo to learn how it can improve your videos.
Rashida Beal

About Rashida Beal

Rashida Beal is an ambitious writer who creates detailed articles through diligent research to inform audiences around the world on the latest accessibility and localization news.