Instagram is at the top of the social media space, and it is here to stay.
After being acquired by Facebook in 2012,
Instagram keeps growing and implementing new trends to its features, successfully
staying relevant. Whether you are using it for content or marketing, knowing
the right stats is essential for making realistic estimations. Therefore,
we have prepared over 70+ essential Instagram statistics for 2025 such
as ads, reels, revenue, growth, users, demographics, and
more.
Top Statistics for Instagram
Monthly Active Users (MAUs) Instagram has surpassed 2
billion MAUs globally, solidifying its position among the leading social
media platforms worldwide. Projections indicate that by 2025, MAUs will
increase by 4.44%, reaching approximately 2.09 billion, with a corresponding
rise in DAUs.
Daily Active Users (DAUs): Approximately 500 million users
engage with Instagram daily, indicating its integral role in users' daily
routines.
User Engagement: A significant portion of Instagram's
audience comprises younger demographics, with 31% aged between 18 and 24.
Instagram's Influence Among Gen Z: Over 72% of Gen Z use
Instagram at least once daily, making it the most popular platform among
this demographic.
Comparison with Competitors: Instagram ranks as the 4th
most-used social media platform globally, trailing Facebook, YouTube, and
WhatsApp, with a penetration rate of 17.9%.
Average Number of Followers: Approximately 26.43% of Instagram
users have fewer than 1,000 followers, while 49.94% have between 1,000
and 10,000 followers. For 2025, the trend suggests a gradual increase in
users with higher follower counts due to platform growth and enhanced engagement
features.
Time Spent on Platform: Users aged 18 and above in the
U.S. spend an average of 33.1 minutes per day on Instagram, positioning
it behind platforms like TikTok, YouTube, and X (formerly Twitter).
Total Accounts on Instagram: Instagram has surpassed 2.35 billion active accounts globally as of 2024,
encompassing personal, business, and creator accounts. This number is expected
to rise in 2025, aligning with overall user growth.
Business Accounts: Over 200 million business accounts are active on Instagram, utilizing
the platform to connect with potential customers. Nearly 90% of users follow
at least one business account, showcasing the platform's significant role
in marketing.
Creator Accounts: More than 50 million accounts on Instagram are categorized as creator
accounts, with these users leveraging features like Reels, Stories, and
live streaming to build their personal brands.
Verified Accounts: As of 2024, Instagram has more than 500,000 verified accounts, including
celebrities, influencers, and global organizations. Verified accounts significantly
increase visibility and trust.
Instagram has experienced significant growth over the years, and projections
indicate this trend will continue into 2025. As of January 2024, Instagram
had approximately 2 billion monthly active users (MAUs),
marking a substantial increase from previous years.
Competitor Growth Comparison: While Instagram's user base
is expected to grow by 3.47% in 2025, TikTok is projected to grow by 12%,
indicating fierce competition in the short-form video segment.
Tiktok vs. Instagram: As of 2024, Instagram has over 2 billion monthly
active users, surpassing TikTok's 1 billion. However, TikTok
users spend an average of 52 minutes daily on the app, exceeding Instagram
users' 33 minutes.
AI Integration Impact: Instagram’s integration of AI features,
such as content recommendation algorithms and auto-captioning, is expected
to enhance user retention by 8% in 2025.
2024: The platform is expected to see a 3.75% year-over-year
increase in MAUs, bringing the total to around 2.075 billion users by the
end of the year.
2025: A further 3.47% growth is anticipated, resulting
in approximately 2.147 billion MAUs by December 2025.
Gender Distribution: As of January 2024, 50.6% of Instagram
users are male, while 49.4% are female, indicating a relatively balanced
gender split.
Age Distribution: Users aged 18-24 constitute the largest
segment at 31%, followed by those aged 25-34 at 29.8%.
Future Projections: By 2025, the platform is anticipated
to see increased adoption among older demographics, with users aged 35
and above expected to make up 35% of the user base.
Global User Density: Europe accounts for 21% of Instagram’s
user base, while Asia-Pacific contributes 38%, showcasing the platform's
extensive international reach.
Average Engagement Rate: Instagram maintains a higher
engagement rate compared to other platforms, with an average of 1.16% per
post.
Content Interaction: Posts featuring faces receive 38%
more likes, and those with at least one hashtag see 12.6% more engagement.
Stories Usage: Over 500 million accounts use Instagram
Stories daily, underscoring its popularity.
Average Post Reach: Organic posts reach approximately
9.4% of a user’s total followers, a decline from 13% in 2021.
Video Dominance: Posts featuring videos have an engagement
rate 49% higher than image posts, emphasizing the importance of video content.
Hashtag Usage: Posts with at least one hashtag have a
12.6% higher engagement rate, and the optimal number of hashtags for maximum
reach is between 3 to 5.
Reels' Global Share of Engagement: Instagram Reels account
for 20% of the total time spent on the app globally, making it a leading
content format for user engagement.
Advertising Reach: Instagram ads have the potential to
reach 20.3% of the global population, making it a vital platform for marketers.
Ad Spend Share: In 2024, Instagram ads accounted for 9.8%
of all U.S. digital ad spend, reflecting its growing importance in digital
marketing strategies.
Business Presence: Over 25 million businesses have an
Instagram profile, leveraging the platform's extensive user base.
Revenue Efficiency: Instagram ads generate an average
click-through rate (CTR) of 0.94%, outperforming Facebook ads with a CTR
of 0.89%.
Ad Spending by Industry: The retail industry contributes
31% of Instagram’s total ad revenue, followed by fashion at 16%.
Ad Revenue Per User: In 2023, Instagram generated approximately
$26.20 in ad revenue per user, a figure projected to grow by 15% annually
through 2025.
Instagram Reels have become a cornerstone of the platform's engagement
strategy, attracting billions of views daily and providing new revenue
opportunities for creators.
Usage and Engagement
Reels Popularity: Over 2 billion monthly users engage
with Reels, spending more than half of their time on Instagram watching
short-form videos.
Higher Interaction Rates: Reels generate 22% more engagement
than regular video posts, making them a key feature for creators and brands.
User Preference: Over 80% of users report that Reels help
them discover new products and services, highlighting its value for advertisers.
Brand Deals and Sponsorships: Creators with a significant
following can earn between $100 and $10,000 per Reel through partnerships,
depending on reach and engagement.
Affiliate Marketing: Using affiliate links in Reels, creators
earn commissions ranging from 5% to 20% per sale.
Instagram Gifts: Fans can send virtual gifts, with creators
earning $0.01 per star sent during a Reel.
Monetization Trends: Approximately 55% of Instagram creators
earn their primary income through Reels, indicating its growing profitability.
Annual Revenue: In 2023, Instagram generated approximately
$50.58 billion in revenue, marking a 21.8% increase from the previous year.
Ad Revenue Contribution: Advertising constitutes a significant
portion of Instagram's revenue, with continuous growth observed year-over-year.
Revenue Growth Forecast: By 2025, Instagram is projected
to generate $65 billion in revenue, a 28.5% increase from 2023.
Direct Shopping Influence: Instagram Shopping features
drive over $10 billion in sales annually, with 50% of users making purchases
after seeing a product in Stories or Reels.
You can access Instagram statistics by using the platform’s Insights feature
available to professional accounts. For more detailed analytics, third-party
tools like Hootsuite, Sprout Social, or Later can
provide additional metrics.
2. What statistics can you see on Instagram?
Instagram offers insights on content performance (likes,
comments, shares, saves), follower demographics (age, gender,
location), engagement rates, impressions,
and reach for posts, Stories, and Reels.
3. How to find someone's Instagram stats?
Public statistics like follower count, posts, and engagement (likes/comments)
can be viewed directly on their profile. For detailed analytics, use third-party
tools like Social Blade or Noxinfluencer.
4. How to get Instagram data?
Use the Instagram Graph API for official data extraction
or third-party analytics tools. Export data from Instagram Insights manually
for professional accounts.
5. How do I see follower statistics?
In Instagram Insights (available for professional accounts),
navigate to the Audience section to view follower growth,
top locations, age range, and gender distribution.
6. How to check Instagram demographics?
Access the Audience Insights section within Instagram Insights
for professional accounts. It provides demographic details such as age, gender,
and top locations of your followers.
