TikTok has transformed into a social media sensation over the years, shaping
trends across entertainment, marketing and beyond. While the platform constantly
evolves, one key principle remains timeless: high-quality content is the
ultimate driver to get more views on TikTok. There are also other valuable
strategies like understanding the algorithm and collaborating with others,
helping TikTok users boost their views.
In this blog, we’ll share 15 best practices you can adopt to get more
views on TikTok in 2024. We will also cover how to boost your video after
posting for increased viewership, and how to get more views on TikTok live.
Let’s start.
What counts as a view on TikTok?
Here’s a breakdown of what counts as a view on TikTok as of March 2024:
The moment your video starts playing in someone’s feed
(even on autoplay), it counts as one view. There’s no minimum amount of
watch time needed for a view to register.
If the video automatically loops or someone deliberately rewatches it,
each instance counts as a new view.
Yet it’s important to note that:
Watching your own video repeatedly can trigger TikTok’s spam detection,
and some of those views might not be counted to prevent artificial view
inflation.
In short, TikTok is pretty generous when it comes to view count. Compared
to other social media platforms, it’s relatively easy to get a decent number
of views, which boosts virality on the platform.
How does the TikTok algorithm work?
To learn how to get more views on TikTok, first one must understand how
the TikTok algorithm works. The goal of the algorithm is to personalize
the “For You” page (FYP) for each user, which is a personalized
feed of recommended videos based on past activity and interests.
Mainly, the TikTok algorithm prioritizes videos that get attention:
Likes, comments, rewatches and completion rate have vital importance.
Captions, hashtags, sounds and even in-video text will help the algorithm
understand your video’s context.
While less influential than previous factors, TikTok considers language
preferences, device type and location to improve user experience.
The algorithm distributes your videos in 3 main steps:
TikTok first shows your new video to a small group of users to analyze
their reactions.
If that first batch of users engage with your video strongly, then the
algorithm will push your video to a larger audience.
If your video continues to generate strong engagement, TikTok might give
it another boost, exposing it to even more viewers. With this wave-like approach,
the algorithm prioritizes content that is truly resonating with users.
15 Best Practices to Get More Views on TikTok
As the previous section demonstrates, you must ultimately focus on creating
engaging TikTok content that aligns with the preferences of your target
audience. Although this is the initial (and essential) step, there are
also various other ways to grow on TikTok.
In this list, we will explore 15 best practices to get more views on TikTok
by highlighting 3 actionable tips related to each practice. (Nearly all these tips and tricks can boost TikTok views without any costs.)
Define and Know Your Audience
Start with your interests. Are you a gamer, a foodie,
or fitness enthusiast? Your passion will be the starting point for finding
your target audience.
Research and observe. Explore existing TikTok communities
related to your interest. Analyze what that niche audience does (the types
of content they engage with, the comments they leave, etc.) to gain insights.
Engage and ask questions. Interact with people in your
potential niche. Comment on their videos, and ask open-ended questions
to learn more about their needs.
Follow TikTok Trends
Check the “For You” page. Note trending sounds and viral
hashtags. Identify any popular challenge formats or
templates.
Visit the Trends section of TikTok Creative Center. Browse
what’s trending in the last 7 or 30 days. Pay attention to what’s hot in
your specific region.
Follow trend accounts. Several TikTok accounts specialize
in curating and reporting the latest trends on the platform. You can type
“trend alert” in the search bar to find these accounts.
Embrace Your Own Style
Showcase your personality authentically. People connect
with TikTok creators who feel genuine. Whether you’re goofy, artistic or
informative, don’t be afraid to be yourself.
Be consistent with your content. Build on a theme or
style that reflects your unique personality. This will make your content
more recognizable.
Stay true to your values. Let your principles guide your
content creation journey. Follow trends, but don’t compromise your personality
for them.
Have a Hook
Ask a question. Start your TikTok video with an intriguing
question directly related to your content’s topic. This will trigger curiosity,
making users stick around to find out the answer.
Surprise your audience. Open your video with a mind-blowing
fact or a shocking statistic. For example, you can say “Did you know that
90% of people make this workout mistake?”
Create a sense of urgency. Use on-screen text that imply
something is time-sensitive or a limited opportunity. This will trigger
FOMO (fear of missing out) in viewers, encouraging them to act before it’s
too late.
Use Trending Sounds
Discover recommended audio. Tap (+) to create a new video
and then tap “Add sound”. Here you can see popular audio recommendations
for you.
Jump on trends early. Be among the first to use a trending
sound when its popularity is rising. This proactive approach will increase
your chance to get more views on TikTok.
Adapt to your content. What if a trending sound is normally
used for dance challenges, but you do educational content? Try to figure
out how to adjust the sound to fit your niche.
Add Subtitles
Use a third-party app. TikTok tends to change the location
of its auto caption feature, and sometimes it totally disappears! Consider
third-party apps for more reliable captioning.
Proofread your subtitles. Automated captions can contain
errors even with third-party apps. Always review your subtitles for accuracy.
Be mindful of fonts and colors. Choose clear, easy-to-read
fonts that contrast well with your video’s background. This will improve
readability and make your subtitles more visually appealing.
Tip: For
higher accuracy and multilingual options, you can use Maestra’s AI subtitle generator.
The tool can automatically transcribe your audio in 125+ languages in a
few seconds, making your video accessible to a global audience and helping
you get more views on TikTok.
Sprinkle Some Humor
Exaggerate the everyday. Take ordinary, relatable situations
and then blow them up with absurd reactions or surprise twists. “We’ve
all been there” and “The struggle is real” formats are perfect for these
kinds of videos.
Experiment with silly filters. TikTok offers many built-in
effects. Feel free to distort your face, add a wacky background, or even
turn yourself into a cartoon character.
Add a voiceover. Pets are a goldmine for amusing commentary.
Narrate their thoughtswith a dry, sarcastic wit as they engage in
quirky behavior or give you that judgmental stare.
Write Engaging Captions
Keep it short and sweet. TikTok is about fast-paced content,
and no one wants to read a novel in the captions. Focus on getting to your
point quickly and clearly.
Use the power of keywords. Think about what people might
search to find your video. Include some relevant keywords in your caption.
Have a call-to-action. Be specific and enthusiastic about
your CTA. Inspire your audience to take action in the comments or interact
in some way.
Utilize Hashtags
Do some research. See what hashtags your successful competitors
are using. Additionally, check the For You page to find trending hashtags
in your niche.
Mix and match. Use some general popular TikTok hashtags
but also target specific interests with more focused ones. You can also
create a unique hashtag for your brand or campaigns.
Don’t overdo it. Limit hashtags to around 4-6 per video.
Too many can look spammy and do more harm than good, making it harder for
you to get more views on TikTok.
Mind the Timing
Experiment and track. Start with suggested peak times, but also post slightly before
and after them for testing purposes. Look for patterns after a few weeks
of testing.
Post consistently. A sustainable posting schedule will
help the algorithm understand when to push your content out, maximizing
your reach potential. You can use TikTok’s Video Scheduler to plan your videos in advance.
Localize your posting times. If your audience isn’t primarily
in your time zone, consider posting with their peak engagement time in
mind. Pay attention to major holidays or events happening in those countries
as they might influence audience activities.
Analyze Your Performance
Focus on key metrics. These are the average watch time,
completion rate, traffic sources, and audience demographics. Compare videos
to see which performed better in terms of these metrics.
Analyze regularly. Make checking TikTok analytics a habit.
Start with weekly analysis, then adjust as needed.
Consider switching to a Business Account. You
will have access to more detailed metrics for the past 7/28/60+ days, and
export your data for further analysis. (You can see analytics only for the past 7 days in a Personal Account.)
Experiment with Video Length
Start short and expand as needed. Post snappy 15-30 seconds
videos first, which encourages higher completion rates. Think of creative
ways to deliver value within that time frame.
Post videos of varying lengths. Then go to your profile
analytics to see your audience’s preferences. Check which video lengths
consistently have higher watch time, more rewatch loops, and better engagement
rate; all significant metrics to get more TikTok views.
Match content to length. Trends, quick tutorials, dance
challenges and humorous skits are great for 15-30 seconds videos. Meanwhile,
30-60 seconds videos are better for in-depth tips or storytelling.
Collaborate with Others
Duet or Stitch. With
the Duet feature, you can post your video side-by-side (via a split screen) with
a video from another TikTok creator. On the other hand, if you allow another
person to Stitch your video, they can use a part of your video as a part
of their own video.
Co-create challenges. Find creators who produce similar
content to yours, and together brainstorm a fun challenge related to your
niche. Then promote the challenge on your respective profiles.
Join a TikTok community. These groups are often filled
with other creators looking to support each other. Actively participate
in the group and focus on creating value through collaboration.
Follow Community Guidelines
Understand TikTok Community Guidelines. Familiarize
yourself with different sections like mental health or sensitive themes.
Revisit the guideline every few months to stay on top of any changes.
Be mindful of sensitive topics. Strive for a respectful,
informative approach if you’re addressing a sensitive issue. Tread carefully,
and don’t go for a provoking, shocking message.
Respect intellectual property. Avoid using copyrighted
music or content without permission. Violations of copyright can result
in your videos being taken down, which definitely hurts viewership.
Utilize TikTok’s AI Features
Embrace AI guidance. If you’re new to TikTok, the platform’s
AI-powered Creative Assistantcan act as your compass. It can share
best practices and advise you on how to get more views on TikTok.
Conduct AI-powered research. Ask what’s trending to the
Creative Assistant to view concepts that have been trending in the past
day. The tool will help you understand the concept and why it went viral.
Beat writer’s block. Creative Assistant can brainstorm
TikTok ideas with you. It can also write and help refine your TikTok scripts.
How to Get More Views on TikTok After Posting
Sometimes, a TikTok video doesn’t get the traction you hoped for right
away. Don’t worry; there are several strategies to implement even after
you’ve posted your video. Let’s check 5 of them.
Pin your video at the top of your profile. This is a
great way to give a video more exposure and ensures new visitors to your
profile see it immediately.
Make your video part of a series if it can have follow-up content. Series
encourages viewers, who are interested in a particular topic or theme,
to stay longer on your profile.
Adopt a multi-platform social media strategy. Promote
your video on Instagram, Twitter, Facebook, or any other platform where
you have an audience.
Engage with your audience. When you respond to comments
and answer questions, this interaction signals to the algorithm that your
content is worth promoting.
Repurpose with a slightly different strategy. Consider
reposting your video with a new caption, different trending hashtags or
adjusted visuals.
How to Get More Views on TikTok Live
What if you want to boost your live views on TikTok?
Going live is a great way to connect with your audience but attracting
a substantial viewership requires some planning and strategy. Here are
5 tactics to get more views on TikTok live.
Important: You must have at least 1,000 followers to go live on TikTok.
Promote your live stream in advance. Let your followers
know when you’ll be going live, and create some anticipation by hinting
at the content you have planned.
Choose the right time. Consider time zones and when your
audience is most likely to be active on the TikTok app.
Write a compelling stream title. Make it catchy and informative
while using relevant keywords to improve visibility in search results.
Invite another creator on a joint live stream. Partnering
with someone who has a larger audience can introduce you to new people
and help you gain new followers.
Interact with your audience real time. By making your
audience part of the conversation, you will keep them coming back for future
live streams.
Frequently Asked Questions
How do I get more views on TikTok with no followers?
TikTok’s algorithm heavily favors the “For You” page (FYP), so a key goal is landing your videos there. To do so, you must focus on creating short, attention-grabbing videos that utilize trending sounds and hashtags. Post consistently, as more videos mean higher chances of hitting the FYP.
Do you get more views on TikTok if you leave the app?
There is a popular myth suggesting that leaving the TikTok app after posting a video helps increase views. However, there’s no concrete evidence to support this theory. Instead of trying this method, we recommend you to create high-quality content and engage with your audience regularly.
Does a Business Account get more views on TikTok?
A Business Account can offer several benefits including advanced analytics, commercial music and TikTok’s advertising tools. However, there are factors that matter more than the account type, which are content quality, engagement rate, trends, and consistency. In short, it’s more important to make captivating videos that resonate with your audience.
Can you pay to get more views on TikTok?
Yes, however it’s not a good idea to buy TikTok views. The practice is against TikTok’s terms of service and the platform can penalize or even ban your account for this. Plus, buying fake views can damage your reputation among viewers and potential collaborators.
How much does TikTok pay for 1,000 views?
TikTok Creator Fundpays creators based on several factors like views and video length. Expect
around $0.02 to $0.04 per 1,000 views. Meanwhile, the newTikTok Creativity Programclaims to offer higher payouts than the Creator Fund. Creators report
earning around $0.50 to $1 per 1000 views.
Summary
This blog explored 15 best practices to get more views on TikTok in 2024.
It also shared strategies for two other cases: increasing your video’s
viewership after posting, and boosting your views on TikTok live.
The potential for creativity and connection on TikTok is limitless, making
it an exciting space for anyone seeking to establish a strong online presence.
By consistently producing high-quality video content and adopting the tips
in this guide, you can get more views on TikTok and genuinely connect with
your audience.
