15 Best Practices to Get More Views on TikTok in 2024

  • 2024-03-27
  • Serra Ardem
15 Best Practices to Get More Views on TikTok in 2024

TikTok has transformed into a social media sensation over the years, shaping trends across entertainment, marketing and beyond. While the platform constantly evolves, one key principle remains timeless: high-quality content is the ultimate driver to get more views on TikTok. There are also other valuable strategies like understanding the algorithm and collaborating with others, helping TikTok users boost their views.

In this blog, we’ll share 15 best practices you can adopt to get more views on TikTok in 2024. We will also cover how to boost your video after posting for increased viewership, and how to get more views on TikTok live. 

Let’s start.

What counts as a view on TikTok?

Here’s a breakdown of what counts as a view on TikTok as of March 2024:

  • The moment your video starts playing in someone’s feed (even on autoplay), it counts as one view. There’s no minimum amount of watch time needed for a view to register.
  • If the video automatically loops or someone deliberately rewatches it, each instance counts as a new view.
The TikTok logo on black surface.

Yet it’s important to note that:

  • Watching your own video repeatedly can trigger TikTok’s spam detection, and some of those views might not be counted to prevent artificial view inflation.

In short, TikTok is pretty generous when it comes to view count. Compared to other social media platforms, it’s relatively easy to get a decent number of views, which boosts virality on the platform.

How does the TikTok algorithm work?

To learn how to get more views on TikTok, first one must understand how the TikTok algorithm works. The goal of the algorithm is to personalize the “For You” page (FYP) for each user, which is a personalized feed of recommended videos based on past activity and interests.

Mainly, the TikTok algorithm prioritizes videos that get attention:

  • Likes, comments, rewatches and completion rate have vital importance.
  • Captions, hashtags, sounds and even in-video text will help the algorithm understand your video’s context.
  • While less influential than previous factors, TikTok considers language preferences, device type and location to improve user experience.
A black smartphone showing the TikTok profile of TikTok.

The algorithm distributes your videos in 3 main steps:

  1. TikTok first shows your new video to a small group of users to analyze their reactions.
  2. If that first batch of users engage with your video strongly, then the algorithm will push your video to a larger audience.
  3. If your video continues to generate strong engagement, TikTok might give it another boost, exposing it to even more viewers. With this wave-like approach, the algorithm prioritizes content that is truly resonating with users.

15 Best Practices to Get More Views on TikTok

As the previous section demonstrates, you must ultimately focus on creating engaging TikTok content that aligns with the preferences of your target audience. Although this is the initial (and essential) step, there are also various other ways to grow on TikTok.

In this list, we will explore 15 best practices to get more views on TikTok by highlighting 3 actionable tips related to each practice. (Nearly all these tips and tricks can boost TikTok views without any costs.)

Define and Know Your Audience

  • Start with your interests. Are you a gamer, a foodie, or fitness enthusiast? Your passion will be the starting point for finding your target audience. 
  • Research and observe. Explore existing TikTok communities related to your interest. Analyze what that niche audience does (the types of content they engage with, the comments they leave, etc.) to gain insights.
  • Engage and ask questions. Interact with people in your potential niche. Comment on their videos, and ask open-ended questions to learn more about their needs.

Follow TikTok Trends

  • Check the “For You” page. Note trending sounds and viral hashtags. Identify any popular challenge formats or templates.
  • Visit the Trends section of TikTok Creative Center. Browse what’s trending in the last 7 or 30 days. Pay attention to what’s hot in your specific region.
  • Follow trend accounts. Several TikTok accounts specialize in curating and reporting the latest trends on the platform. You can type “trend alert” in the search bar to find these accounts.

Embrace Your Own Style

  • Showcase your personality authentically. People connect with TikTok creators who feel genuine. Whether you’re goofy, artistic or informative, don’t be afraid to be yourself.
  • Be consistent with your content. Build on a theme or style that reflects your unique personality. This will make your content more recognizable.
  • Stay true to your values. Let your principles guide your content creation journey. Follow trends, but don’t compromise your personality for them.
A young man holding a skateboard and recorded on camera.

Have a Hook

  • Ask a question. Start your TikTok video with an intriguing question directly related to your content’s topic. This will trigger curiosity, making users stick around to find out the answer.
  • Surprise your audience. Open your video with a mind-blowing fact or a shocking statistic. For example, you can say “Did you know that 90% of people make this workout mistake?”
  • Create a sense of urgency. Use on-screen text that imply something is time-sensitive or a limited opportunity. This will trigger FOMO (fear of missing out) in viewers, encouraging them to act before it’s too late.

Use Trending Sounds

  • Discover recommended audio. Tap (+) to create a new video and then tap “Add sound”. Here you can see popular audio recommendations for you.
  • Jump on trends early. Be among the first to use a trending sound when its popularity is rising. This proactive approach will increase your chance to get more views on TikTok.
  • Adapt to your content. What if a trending sound is normally used for dance challenges, but you do educational content? Try to figure out how to adjust the sound to fit your niche.

Add Subtitles

  • Use a third-party app. TikTok tends to change the location of its auto caption feature, and sometimes it totally disappears! Consider third-party apps for more reliable captioning.
  • Proofread your subtitles. Automated captions can contain errors even with third-party apps. Always review your subtitles for accuracy.
  • Be mindful of fonts and colors. Choose clear, easy-to-read fonts that contrast well with your video’s background. This will improve readability and make your subtitles more visually appealing.

Tip: ​​For higher accuracy and multilingual options, you can use Maestra’s AI subtitle generator. The tool can automatically transcribe your audio in 125+ languages in a few seconds, making your video accessible to a global audience and helping you get more views on TikTok.

The web page of Maestra's AI subtitle generator.

Sprinkle Some Humor

  • Exaggerate the everyday. Take ordinary, relatable situations and then blow them up with absurd reactions or surprise twists. “We’ve all been there” and “The struggle is real” formats are perfect for these kinds of videos.
  • Experiment with silly filters. TikTok offers many built-in effects. Feel free to distort your face, add a wacky background, or even turn yourself into a cartoon character.
  • Add a voiceover. Pets are a goldmine for amusing commentary. Narrate their thoughts with a dry, sarcastic wit as they engage in quirky behavior or give you that judgmental stare.

Write Engaging Captions

  • Keep it short and sweet. TikTok is about fast-paced content, and no one wants to read a novel in the captions. Focus on getting to your point quickly and clearly.
  • Use the power of keywords. Think about what people might search to find your video. Include some relevant keywords in your caption.
  • Have a call-to-action. Be specific and enthusiastic about your CTA. Inspire your audience to take action in the comments or interact in some way.

Utilize Hashtags

  • Do some research. See what hashtags your successful competitors are using. Additionally, check the For You page to find trending hashtags in your niche.
  • Mix and match. Use some general popular TikTok hashtags but also target specific interests with more focused ones. You can also create a unique hashtag for your brand or campaigns.
  • Don’t overdo it. Limit hashtags to around 4-6 per video. Too many can look spammy and do more harm than good, making it harder for you to get more views on TikTok.
Blue hashtags icons, representing how to get more views on TikTok.

Mind the Timing

  • Experiment and track. Start with suggested peak times, but also post slightly before and after them for testing purposes. Look for patterns after a few weeks of testing.
  • Post consistently. A sustainable posting schedule will help the algorithm understand when to push your content out, maximizing your reach potential. You can use TikTok’s Video Scheduler to plan your videos in advance.
  • Localize your posting times. If your audience isn’t primarily in your time zone, consider posting with their peak engagement time in mind. Pay attention to major holidays or events happening in those countries as they might influence audience activities.

Analyze Your Performance

  • Focus on key metrics. These are the average watch time, completion rate, traffic sources, and audience demographics. Compare videos to see which performed better in terms of these metrics.
  • Analyze regularly. Make checking TikTok analytics a habit. Start with weekly analysis, then adjust as needed.
  • Consider switching to a Business Account. You will have access to more detailed metrics for the past 7/28/60+ days, and export your data for further analysis. (You can see analytics only for the past 7 days in a Personal Account.)

Experiment with Video Length

  • Start short and expand as needed. Post snappy 15-30 seconds videos first, which encourages higher completion rates. Think of creative ways to deliver value within that time frame.
  • Post videos of varying lengths. Then go to your profile analytics to see your audience’s preferences. Check which video lengths consistently have higher watch time, more rewatch loops, and better engagement rate; all significant metrics to get more TikTok views.
  • Match content to length. Trends, quick tutorials, dance challenges and humorous skits are great for 15-30 seconds videos. Meanwhile, 30-60 seconds videos are better for in-depth tips or storytelling.
A woman adjusting her smartphone before shooting a yoga video.

Collaborate with Others

  • Duet or Stitch. With the Duet feature, you can post your video side-by-side (via a split screen) with a video from another TikTok creator. On the other hand, if you allow another person to Stitch your video, they can use a part of your video as a part of their own video.
  • Co-create challenges. Find creators who produce similar content to yours, and together brainstorm a fun challenge related to your niche. Then promote the challenge on your respective profiles.
  • Join a TikTok community. These groups are often filled with other creators looking to support each other. Actively participate in the group and focus on creating value through collaboration.

Follow Community Guidelines

  • Understand TikTok Community Guidelines. Familiarize yourself with different sections like mental health or sensitive themes. Revisit the guideline every few months to stay on top of any changes.
  • Be mindful of sensitive topics. Strive for a respectful, informative approach if you’re addressing a sensitive issue. Tread carefully, and don’t go for a provoking, shocking message.
  • Respect intellectual property. Avoid using copyrighted music or content without permission. Violations of copyright can result in your videos being taken down, which definitely hurts viewership.

Utilize TikTok’s AI Features

  • Embrace AI guidance. If you’re new to TikTok, the platform’s AI-powered Creative Assistant can act as your compass. It can share best practices and advise you on how to get more views on TikTok.
  • Conduct AI-powered research. Ask what’s trending to the Creative Assistant to view concepts that have been trending in the past day. The tool will help you understand the concept and why it went viral.
  • Beat writer’s block. Creative Assistant can brainstorm TikTok ideas with you. It can also write and help refine your TikTok scripts.

How to Get More Views on TikTok After Posting

Sometimes, a TikTok video doesn’t get the traction you hoped for right away. Don’t worry; there are several strategies to implement even after you’ve posted your video. Let’s check 5 of them.

  1. Pin your video at the top of your profile. This is a great way to give a video more exposure and ensures new visitors to your profile see it immediately.
  2. Make your video part of a series if it can have follow-up content. Series encourages viewers, who are interested in a particular topic or theme, to stay longer on your profile.
  3. Adopt a multi-platform social media strategy. Promote your video on Instagram, Twitter, Facebook, or any other platform where you have an audience.
  4. Engage with your audience. When you respond to comments and answer questions, this interaction signals to the algorithm that your content is worth promoting.
  5. Repurpose with a slightly different strategy. Consider reposting your video with a new caption, different trending hashtags or adjusted visuals.
A smartphone icon with other icons representing likes, followers and comments.

How to Get More Views on TikTok Live

What if you want to boost your live views on TikTok? 

Going live is a great way to connect with your audience but attracting a substantial viewership requires some planning and strategy. Here are 5 tactics to get more views on TikTok live.

Important: You must have at least 1,000 followers to go live on TikTok.

  1. Promote your live stream in advance. Let your followers know when you’ll be going live, and create some anticipation by hinting at the content you have planned.
  2. Choose the right time. Consider time zones and when your audience is most likely to be active on the TikTok app.
  3. Write a compelling stream title. Make it catchy and informative while using relevant keywords to improve visibility in search results.
  4. Invite another creator on a joint live stream. Partnering with someone who has a larger audience can introduce you to new people and help you gain new followers.
  5. Interact with your audience real time. By making your audience part of the conversation, you will keep them coming back for future live streams.
A young man sitting on sofa, shooting a video with his smartphone.

Frequently Asked Questions

How do I get more views on TikTok with no followers?

TikTok’s algorithm heavily favors the “For You” page (FYP), so a key goal is landing your videos there. To do so, you must focus on creating short, attention-grabbing videos that utilize trending sounds and hashtags. Post consistently, as more videos mean higher chances of hitting the FYP.

Do you get more views on TikTok if you leave the app?

There is a popular myth suggesting that leaving the TikTok app after posting a video helps increase views. However, there’s no concrete evidence to support this theory. Instead of trying this method, we recommend you to create high-quality content and engage with your audience regularly.

Does a Business Account get more views on TikTok?

A Business Account can offer several benefits including advanced analytics, commercial music and TikTok’s advertising tools. However, there are factors that matter more than the account type, which are content quality, engagement rate, trends, and consistency. In short, it’s more important to make captivating videos that resonate with your audience.

Can you pay to get more views on TikTok?

Yes, however it’s not a good idea to buy TikTok views. The practice is against TikTok’s terms of service and the platform can penalize or even ban your account for this. Plus, buying fake views can damage your reputation among viewers and potential collaborators.

How much does TikTok pay for 1,000 views?

TikTok Creator Fund pays creators based on several factors like views and video length. Expect around $0.02 to $0.04 per 1,000 views. Meanwhile, the new TikTok Creativity Program claims to offer higher payouts than the Creator Fund. Creators report earning around $0.50 to $1 per 1000 views.


This blog explored 15 best practices to get more views on TikTok in 2024. It also shared strategies for two other cases: increasing your video’s viewership after posting, and boosting your views on TikTok live.

The potential for creativity and connection on TikTok is limitless, making it an exciting space for anyone seeking to establish a strong online presence. By consistently producing high-quality video content and adopting the tips in this guide, you can get more views on TikTok and genuinely connect with your audience.

Serra Ardem

About Serra Ardem

Serra Ardem is a freelance writer and editor based in Istanbul. For the last 8 years, she has been collaborating with brands and businesses to tell their unique story and develop their verbal identity.