Step by Step: How to Start a Video Podcast

Video podcasting is an exciting way to engage audiences, combining the storytelling power of traditional audio podcasts with the visual impact of video. With platforms like YouTube, Spotify, and Vimeo increasingly supporting video podcasts, creators are leveraging this format to expand their reach and enhance audience interaction.

Whether you are an experienced podcaster or new to video podcasting, you can find valuable information about how to set up a video podcast, how to reach new audiences and how to create consistent growth for your channel in this article.

Taking it a step at a time is an easier way to create a solid foundation to build upon.

Step by Step: Making a Video Podcast

First off, taking it one step at a time is a great way to build a foundation to build upon.

Planning Your Video Podcast

Setting Up the Recording Studio

Essential Equipment

Recording

Editing

Publishing

Promoting

Monetization

Thoroughly inspect how to go about each step, and you should find yourself in the end with a solid strategy and good content that has the potential for incredible growth.

1. Planning Your Video Podcast

Before you start recording, a solid plan is essential. A well-structured podcast will not only keep your episodes engaging but also ensure consistency across your content.

Choosing Your Topic and Audience

Your podcast should revolve around a topic that excites you and provides value to listeners. Whether it’s business, entertainment, technology, or personal development, picking a niche helps establish your brand. It’s also crucial to define your target audience—understanding their interests and preferences will shape your content direction.

Selecting the Right Format

The format of your podcast plays a huge role in audience engagement. Common formats include:

Solo podcasts – A single host discussing a topic or sharing insights.

Interview-based podcasts – Conversations with guests, either in-person or remotely.

Co-hosted discussions – Multiple hosts engaging in discussions.

Narrative storytelling – Scripted episodes with voiceovers and supporting visuals.

Choose a format that matches your strengths and aligns with your content goals.

Structuring Your Episodes

An effective episode has a clear structure to maintain flow. A simple but engaging format includes:

Introduction – Briefly introduce the topic and what listeners can expect.

Main Discussion – Dive into the subject matter, whether it’s an interview, discussion, or presentation.

Conclusion & Call to Action – Wrap up the episode and encourage engagement, such as asking viewers to subscribe or comment.

2. Setting Up Your Recording Environment

Your recording space significantly impacts the quality of your video podcast. A well-prepared environment enhances professionalism and audience experience.

Choosing the Right Location

Select a quiet, controlled space with minimal background noise and distractions. If possible, dedicate a specific spot for recording to maintain consistency. Avoid echo-heavy rooms and ensure the setting matches the theme of your podcast.

Optimizing Sound Quality

Good audio is just as crucial as video. To improve sound quality:

Use soft furnishings like carpets, curtains, and cushions to minimize echo.

Consider foam panels or soundproofing materials if your space has hard surfaces.

Position your microphone close to your mouth and use a pop filter to reduce harsh sounds.

Setting Up the Background and Lighting

A clean, aesthetically pleasing background enhances the professional look of your video podcast. Some podcasters prefer a minimalist approach, while others use bookshelves, artwork, or branding elements for a personalized touch. Lighting is equally important—natural light works well, but if filming indoors, softbox or ring lights help create even, flattering illumination.

3. Essential Equipment and Software

To produce a high-quality video podcast, investing in the right equipment is key.

Microphones

Audio clarity is non-negotiable. While built-in laptop mics are convenient, they often produce poor sound quality. Instead, opt for:

USB microphones like the Blue Yeti for simplicity and decent sound.

XLR microphones such as the Shure SM7B for professional-grade audio (requires an audio interface).

Cameras

A high-resolution camera enhances the viewing experience. Beginners can start with a quality webcam, while more serious creators may prefer a DSLR or mirrorless camera for superior image quality. Ensure your camera can record in at least 1080p HD for clear visuals.

Lighting Setup

Proper lighting eliminates shadows and enhances clarity. Soft, diffused lighting—such as LED panel lights or ring lights—ensures a well-lit face and a professional-looking video.

Recording & Editing Software

There are several tools available for capturing and refining your podcast:

Recording software: OBS Studio, Riverside.fm, or Zoom for remote interviews.

Editing software: Adobe Premiere Pro, Final Cut Pro, or Descript for fine-tuning video and audio.

Accessibility & Localization Tools

To ensure that your video podcast has a wider reach, you need accessibility & localization tools such as a podcast transcription service. Transcriptions can be beneficial for video podcasts in terms of SEO & searchability.

In addition, a live captioning tool can be exceptionally great in more than one way. If your video podcast is live, you can provide your audience with live captions and have an accurate transcript ready when the episode is over.

4. Recording Your Video Podcast

With your setup in place, it’s time to record. While the process may seem daunting at first, following a few key steps can make it smoother.

Before Recording

Check all equipment, including microphones, cameras, and lighting.

Conduct a test recording to ensure everything is working properly.

If interviewing guests remotely, provide them with setup guidelines in advance.

During Recording

Speak naturally and maintain good posture.

Maintain eye contact with the camera to create a stronger connection with viewers.

If mistakes happen, stay calm—these can be edited out later.

For remote interviews, use platforms that record separate audio/video tracks to simplify editing.

5. Editing and Post-Production

Editing transforms raw footage into a polished final product. The level of editing depends on your preferred style—some podcasters keep it raw, while others heavily refine their content.

Steps of Editing

Import and organize footage – Load video and audio files into editing software.

Sync audio and video – If recorded separately, align them perfectly.

Trim unnecessary parts – Remove pauses, filler words, or technical glitches.

Enhance visuals and audio – Adjust brightness, contrast, and apply noise reduction.

Add branding elements – Include an intro, outro, captions, and lower thirds for consistency.

Export in the right format – MP4 (1080p or 4K) is ideal for most platforms.

6. Publishing and Distribution

Once your episode is edited, it’s time to publish and distribute it.

Choosing a Platform

The most popular platforms for video podcasts include:

YouTube – The go-to video platform with a massive audience.

Spotify (Video Podcasts) – Ideal for podcast listeners who prefer video.

Vimeo – A good option for professionals and creatives.

For those looking to distribute audio-only versions, use podcast hosting services like Libsyn or Podbean to syndicate content to Apple Podcasts, Spotify, and Google Podcasts.

Optimizing Metadata

When uploading, optimize your title, description, and tags for better discoverability. Create an eye-catching thumbnail and write a compelling episode description that includes relevant keywords.

7. Promoting Your Video Podcast

Producing great content isn’t enough—you need to promote it effectively.

Promotion Strategies

Share clips on social media – Short video snippets work well on Instagram, TikTok, and Twitter.

Repurpose content – Convert key moments into audiograms or blog posts.

Engage with your audience – Respond to comments, ask for feedback, and encourage subscriptions.

Collaborate with guests and influencers – Leverage their networks for wider exposure.

A consistent upload schedule also helps build a loyal audience.

8. Monetization Strategies

If you’re looking to generate income from your video podcast, there are multiple ways to do so.

Sponsorships & Ads: Partner with brands relevant to your audience.

YouTube Ad Revenue: Monetize through YouTube’s Partner Program.

Affiliate Marketing: Promote products and earn commissions.

Paid Subscriptions & Patreon: Offer exclusive content to paying subscribers.

Merchandise Sales: Sell branded items like T-shirts or mugs.

Good Video Podcast Examples & Inspiration

If you’re new to video podcasting, looking at successful examples can provide valuable insights into what works. From production quality to engaging formats, the best video podcasts showcase creativity, consistency, and a strong connection with their audience. Below are some outstanding video podcasts that you can take inspiration from.

1. The Joe Rogan Experience

One of the most well-known video podcasts, The Joe Rogan Experience combines long-form interviews with high-quality video production. Rogan’s relaxed and conversational style makes his guests comfortable, leading to in-depth discussions on a wide range of topics. If you’re considering an interview-based podcast, this is a great example of how to keep conversations engaging.

Insightful Takeaways:

Natural and unscripted conversations make for engaging content.

A simple two-camera setup can still look professional.

Letting guests speak freely keeps the content dynamic and unpredictable.

2. The Diary of a CEO – Steven Bartlett

Steven Bartlett’s The Diary of a CEO is a perfect example of a well-produced, high-quality video podcast. It features deep, introspective conversations with business leaders, celebrities, and thought leaders. The minimalist aesthetic, excellent lighting, and crisp audio create a visually polished podcast that feels premium.

What to Learn:

High-quality production enhances credibility and audience retention.

A minimalist, distraction-free background keeps the focus on the speaker.

Slow, deliberate pacing can create a powerful, reflective tone.

3. The Colin and Samir Show

The Colin and Samir Show is a fantastic example of a well-produced video podcast that blends interviews, industry insights, and engaging storytelling. Focused on creators and the digital media space, the show features high-quality production, strong branding, and a multi-camera setup that keeps the content visually dynamic. Their approach to storytelling and research-driven discussions makes the podcast both entertaining and informative.

Takeaways:

A well-prepared and research-driven approach makes interviews more compelling.

Multi-camera setups and clean, well-lit visuals enhance production quality.

Consistent branding and set design create a recognizable and professional look.

4. Hot Ones – Sean Evans

While Hot Ones isn’t a traditional podcast, it serves as a great inspiration for video podcasters looking to add a unique twist to interviews. Hosted by Sean Evans, the show combines casual yet deep conversations with a fun challenge—eating progressively spicier hot wings. The format keeps guests engaged and allows for organic, unscripted moments that make each episode entertaining.

A Different Approach:

A unique format or challenge can make your podcast stand out.

Unscripted, natural interactions create authenticity and memorable moments.

High-quality production, combined with creative storytelling, keeps viewers engaged.

5. On Purpose with Jay Shetty

Jay Shetty’s On Purpose is a motivational and personal development podcast that features guests from various backgrounds. The podcast excels in storytelling and emotional depth, often featuring high-quality, well-lit close-up shots that create an intimate connection with the audience.

Takeaways:

Deep storytelling and emotional authenticity resonate with viewers.

Thoughtful camera work, including close-ups, can create a sense of intimacy.

A polished and aesthetically pleasing set adds a professional touch.

6. SmartLess – Jason Bateman, Sean Hayes, & Will Arnett (YouTube Version)

While SmartLess started as an audio podcast, its YouTube version offers a behind-the-scenes look at the hosts’ interactions. The natural chemistry between the three hosts and their unscripted humor make it an entertaining watch.

Takeaways:

If you already have an audio podcast, adding a video version can expand your audience.

Unscripted humor and chemistry between hosts can be a key selling point.

A relaxed and informal setup can make the podcast feel more inviting.

How to Take Inspiration from These Podcasts

If you want to create a compelling video podcast, here are a few lessons to apply from these successful examples:

Find Your Style: Decide if you want your podcast to be formal, casual, comedic, or deep and thought-provoking.

Invest in Good Production: A well-lit, high-quality video podcast enhances credibility and keeps viewers engaged.

Prioritize Engaging Conversations: Whether you're hosting guests or going solo, authenticity and engagement matter more than perfection.

Experiment with Editing & Visuals: Adding overlays, multiple camera angles, and branding elements can improve your podcast’s appeal.

Engage with Your Audience: Successful video podcasts build a community—encourage comments, Q&As, and interactions on social media.

By studying these top podcasts and integrating their best practices into your own, you can create a unique and compelling video podcast that attracts a loyal audience.

Frequently Asked Questions

1. How to create a video cast?

To create a videocast, plan your content, set up a camera and microphone, and record your episode in a quiet space with good lighting. Edit the footage using video editing software, then upload it to platforms like YouTube, Spotify, or Vimeo for distribution.

2. How much do video podcasters make?

Video podcasters can earn anywhere from a few hundred dollars to millions per year, depending on their audience size, sponsorship deals, YouTube ad revenue, and other monetization strategies. Established video podcasters with large followings often generate income through brand partnerships, Patreon, and merchandise sales.

3. What is the difference between a podcast and a videocast?

A podcast is typically an audio-based show, while a videocast (or video podcast) includes both audio and video elements. Podcasts are traditionally consumed via platforms like Spotify or Apple Podcasts, whereas videocasts are often uploaded to YouTube or Vimeo for a more visual experience.

4. How to make a podcast video free?

You can create a video podcast for free using basic tools like a smartphone camera, free recording software (OBS Studio, Zoom), and free editing apps (DaVinci Resolve, iMovie). Platforms like YouTube and Spotify allow you to upload your videocast at no cost.

5. How do you create a video podcast?

A video podcast requires a good microphone, camera, and lighting setup. Record your episodes using video conferencing software (for remote guests) or a DSLR/webcam setup. After editing, publish your podcast on both video-based platforms like YouTube and traditional podcast directories that support video.

6. How do I turn a podcast into a video?

To convert an audio podcast into a video, you can add visual elements like static images, waveform animations, or relevant B-roll footage using video editing software. Tools like Headliner and Descript allow you to create engaging video versions of audio podcasts with minimal effort.

7. Can a podcast be video only?

Yes, a podcast can be video-only and still be considered a podcast if it follows the same episodic format. Many creators release their content exclusively on YouTube or other video platforms, skipping the traditional audio podcasting model altogether.