If you have a lot of videos you’ve recorded and maybe even already posted to your social media accounts, you might be wondering if it’s time to make more content for your other platforms - but stop right there.
You don’t need to write a script for a video, take time to film the perfect video, and then waste more time writing a fresh new blog on the same exact topic. Instead, you can repurpose the video you created and turn it into a blog that will reflect all of your key ideas and keep your readers engaged.
That’s right - a few pieces of content can go a long way, and it’s easy to repurpose video content into blogs, eliminating the need to write brand new content for your website, landing pages, or social media accounts ever again! In this article, let’s take a step-by-step look at the easiest way to repurpose videos into a blog post.
Before you repurpose your first video, you might question why it’s a good idea to do it in the first place. Thankfully, the answer is pretty simple: it will save you time, money, and effort when it comes to creating content, and it will help you curate a more cohesive online presence for your company.
You can create videos to promote your company to publish on your Instagram feed, for example, and use the same content on your Facebook page, website, landing pages, and Twitter page. Instead of needing to create fresh new content for every platform, you can reuse the same content in wise ways.
Further, viewers value videos with transcripts, as it helps many people better follow along with the video and process the information you’re giving them. It’s also a lot easier for viewers to jot down information like addresses, phone numbers, or emails that you might mention in your call to action if they are written down in text form.
Of course, before you start turning videos into text, you’ll need some videos to repurpose. You can either film brand-new videos for your social media accounts, website, and other platforms, or you can use existing videos that your company owns. It’s beneficial to repurpose all types of videos, including explainers, Instagram stories and reels, and more. You can even repurpose customer testimonials!
To get started, it’s best to make a few short-form videos that you can transcribe and turn into blog posts. Short-form videos can be about any topic and might feature you, your employees, your customers, or members or your community. Whether you prefer to create a video using a script, rehearse a few times, or simply say what comes to mind regarding a concept, do what comes naturally to you to create the best content possible.
The first step to turning your short-form videos into shareable blogs is to transcribe your video into text. You might think that you need to spend hours carefully turning your video content into text content or spend money asking a virtual assistant to do that for you, but not only are these transcriptions unreliable, but they can also easily become expensive and time-consuming. Thankfully, the good news is that there is an alternative.
That’s where Maestra’s AI-powered video transcription services come in. Our transcriptions don't require any extra effort from your end. First, you’ll need to upload your videos and obtain the video files. After that, all you need to do is upload the audio files from your video content and select your language. Next, the software will do its job to automatically turn your YouTube video into an accurate transcription, and you can download it for use anywhere and in any way you want.
Editing while you transcribe and type will slow you down, causing you to spend more time in areas that you would otherwise be able to breeze through. In order to remedy this setback, you should edit your text after you are finished transcribing it. This also helps you take a better look at the content as a whole and make any edits for cohesiveness, flow, and clarity.
Maestra features a built-in text editor, allowing you to follow along with the text and audio synchronously to identify any lingering errors, make changes, and create the perfect post for your social media platforms and website. While Maestra will take care of the spelling and grammar check for you, you can manually make edits to accommodate for any industry slang or particular wordings your company might want to use.
Before you hit ‘publish’ on your article, you should ensure that you have included a call to action. Some short video content, such as explainer videos, might not require you to verbally state a call to action, so you’ll need to add it in manually after you finish editing your transcript. Even if your video does contain a call to action, the one you use when speaking aloud as in videos might be a little different than the one you use in text like blogs or social media posts, so it’s still a good idea to make any necessary tweaks before moving on.
A call to action at the end of your blog should mention your company, what services you provide, and the action you want customers to take. The action you want customers to take might be making a phone call, visiting your company in-store, sending you an email, filling out a form, or directly making a purchase. Don’t forget to include any necessary information like phone numbers or your business’s address!
After transcribing your article using Maestra and making any necessary edits, it’s time to publish your article. First, you should publish it using the blog feature on your company’s website. The process for posting your blog to your website will differ depending on whether your website is hosted on WordPress, Squarespace, or another platform. You can include the original video in the post, as search engines like Google value video content highly, and it is popular among viewers, too. As of January 2018, 85% of all internet users in the United States watched online video content at least once a month or more.
You should then share the article on other social media platforms, including Facebook, Twitter, Instagram, and Snapchat. Of course, you can’t (and shouldn’t!) directly post the full text of your article to most of these websites, so it is a great idea to instead include a related image with your repurposed content and simply link to the blog post on your website where you first uploaded your article.
After you share your article on social media platforms, you can share it on your personal accounts and send the link out to friends and colleagues so they can further boost your content. Now you know how to turn your videos into a blog post in less than fifteen minutes!
Creating blogs from your videos is easier than ever with Maestra. YouTubers and companies alike can use our video-to-text transcription software to convert videos to blogs. Streamline the process and make the most of your content with Maestra! Sign up for your free demo today.