If you have a lot of videos you’ve recorded and maybe even already posted to your social media accounts, you
might be wondering if it’s time to make more content for your other platforms - but stop right there.
You don’t need to write a script for a video, take time to film the perfect video, and then waste more time
writing a fresh new blog on the same exact topic. Instead, you can repurpose the video you created and turn it
into a blog that will reflect all of your key ideas and keep your readers engaged.
That’s right - a few pieces of
content can go a long way, and it’s easy to repurpose video content into blogs, eliminating the need to
write brand new content for your website, landing pages, or social media accounts ever
again! In this article, let’s take a step-by-step look at the easiest way to repurpose videos into a blog post.
Why Repurpose Videos Into Blogs
Before you repurpose your first video, you might question why it’s a good idea to do it in the first place.
Thankfully, the answer is pretty simple: it will save you time, money, and effort when it comes to creating
content, and it will help you curate a more cohesive online presence for your company.
You can create videos to promote your company to publish on your Instagram feed, for example, and use the same
content on your Facebook page, website, landing pages, and Twitter page. Instead of needing to create fresh new
content for every platform, you can reuse the same content in wise ways.
Further, viewers value videos with transcripts, as it helps many people better follow along with the video and
process the information you’re giving them. It’s also a lot easier for viewers to jot down information like
addresses, phone numbers, or emails that you might mention in your call to action if they are written down in
Step 1: Make (Or Find!) A Video
Of course, before you start turning videos into text, you’ll need some videos to repurpose. You can either film
brand-new videos for your social media accounts, website, and other platforms, or you can use existing videos
that your company owns. It’s beneficial to repurpose all types of videos, including explainers, Instagram
stories and reels, and more. You can even repurpose customer testimonials!
To get started, it’s best to make a few short-form videos that you can transcribe and turn into blog posts.
Short-form videos can be about any topic and might feature you, your employees, your customers, or members or
your community. Whether you prefer to create a video using a script, rehearse a few times, or simply say what
comes to mind regarding a concept, do what comes naturally to you to create the best content possible.
Step 2: Get A Video Transcription
The first step to turning your short-form videos into shareable blogs is to transcribe your video into text.
You might think that you need to spend hours carefully turning your video content into text content or spend
money asking a virtual assistant to do that for you, but not only are these transcriptions unreliable, but they
can also easily become expensive and time-consuming. Thankfully, the good news is that there is an alternative.
That’s where Maestra’s AI-powered video
transcription services come in. Our transcriptions don't require any extra effort from your end.
First, you’ll need to upload your videos and obtain the video files. After that, all you need to do is upload
the audio files from your video content and select your language. Next, the software will do its job to
automatically turn your YouTube video into an accurate
transcription, and you can download it for use anywhere and in any way you want.
Step 3: Edit Your Text
Editing while you transcribe and type will slow you down, causing you to spend more time in areas that you
would otherwise be able to breeze through. In order to remedy this setback, you should edit your text after you are finished
transcribing it. This also helps you take a better look at the content as a whole and make any edits for
cohesiveness, flow, and clarity.
Maestra features a built-in text editor, allowing you
to follow along with the text and audio synchronously to identify any lingering errors, make changes, and create
the perfect post for your social media platforms and website. While Maestra will take care of the spelling and
grammar check for you, you can manually make edits to accommodate for any industry slang or particular wordings
your company might want to use.
Step 4: Add A Call To Action
Before you hit ‘publish’ on your article, you should ensure that you have included a call to action. Some short
video content, such as explainer videos, might not require you to verbally state a call to action, so you’ll
need to add it in manually after you finish editing your transcript. Even if your video does contain a call to
action, the one you use when speaking aloud as in videos might be a little different than the one you use in
text like blogs or social media posts, so it’s still a good idea to make any necessary tweaks before moving on.
A call to action at the end of your blog should mention your company, what services you provide, and the action
you want customers to take. The action you want customers to take might be making a phone call, visiting your
company in-store, sending you an email, filling out a form, or directly making a purchase. Don’t forget to
include any necessary information like phone numbers or your business’s address!
Step 5: Share Your New Article Online
After transcribing your article using Maestra and making any necessary edits, it’s time to publish your
article. First, you should publish it using the blog feature on your company’s website. The process for posting
your blog to your website will differ depending on whether your website is hosted on WordPress, Squarespace, or
another platform. You can include the original video in the post, as search engines like Google value video
content highly, and it is popular among viewers, too. As of January 2018, 85% of all internet users in the United States watched online
video content at least once a month or more.
You should then share the article on other social media platforms, including Facebook, Twitter, Instagram, and
Snapchat. Of course, you can’t (and shouldn’t!) directly post the full text of your article to most of these
websites, so it is a great idea to instead include a related image with your repurposed content and simply link
to the blog post on your website where you first uploaded your article.
After you share your article on social media platforms, you can share it on your personal accounts and send the
link out to friends and colleagues so they can further boost your content. Now you know how to turn your videos
into a blog post in less than fifteen minutes!