Critical Amazon Statistics of Best Products, Regions & More

The e-commerce giant is only going to get bigger in the year 2025. With video streaming services, billions of products, and millions of sellers, Amazon has created a digital ecosystem that includes cloud computing, advertising, and AI. For sellers, buyers, businesses, and more, we have compiled multiple lists of relevant Amazon statistics that are crucial to know.

1. Top Amazon Statistics for 2025

The subscription model not only drives sales but builds a committed customer base, which is key for sustained growth.

Total Revenue: Amazon’s revenue is projected to surpass $600 billion, driven by e-commerce, AWS, and digital advertising.

Prime Subscribers: Over 300 million global subscribers, contributing significantly to customer loyalty and sales.

AWS Growth: AWS accounts for 15% of Amazon's revenue and 50% of its operating income.

Ad Revenue: Expected to exceed $50 billion, making Amazon a major force in digital advertising.

2. Amazon Revenue Breakdown

Revenue by Segment:

E-commerce (Products & Marketplace): 55%

Amazon Web Services (AWS): 15%

Advertising: 8%

Subscription Services (Prime, Audible): 10%

Other (Devices, Physical Stores): 12%

Revenue by Region:

North America: 60% of total revenue, led by the US.

Europe: 25% of revenue, with strong performance in Germany and the UK.

Asia-Pacific: 10% of revenue, driven by growth in India and Australia.

3. Bestselling Item Statistics

Amazon’s product categories and top sellers offer valuable insights into consumer preferences. Here are some key statistics for 2025:

Overall Bestselling Categories:

Electronics: Best-selling items are dominated by laptops, smartphones, and headphones, contributing 30% of total sales.

Home & Kitchen: Accounts for 20% of sales, with high demand for home appliances and cookware.

Amazon Devices: Echo, Fire TV, and Kindle remain bestsellers, with annual sales exceeding 100 million units.

Seasonal Trends:

Prime Day 2025: Generated $15 billion globally, with electronics and fashion topping the charts.

Holiday Season: Top products include gaming consoles, smart home devices, and toys, contributing 40% of Q4 revenue.

Popular Brands on Amazon:

Apple: The best-performing electronics brand, with 50% year-over-year growth on Amazon is Apple.

Instant Pot: Continues to dominate the kitchen category.

LEGO: A top choice in toys, with sales increasing by 12% during holidays.

Google’s smart devices hold a smaller market share, demonstrating Amazon's edge in ecosystem integration.

4. Amazon Prime Statistics

Global Subscribers: 300 million Prime members, spending 2.5x more annually than non-members.

Prime Day Impact: Exclusive deals generated $15 billion in sales, with 50% of purchases made by Prime members.

Streaming Services: Prime Video serves 250 million users, and Amazon Music Unlimited boasts 80 million subscribers.

5. Customer Behavior Statistics

Mobile Dominance: 70% of purchases are made via mobile devices, reflecting the platform’s app usability.

Search Behavior: 63% of US product searches start on Amazon.

Voice Shopping: Accounts for 7% of e-commerce sales, growing due to Alexa adoption.

Average Order Value: $120 per transaction, with increases in premium categories.

This aligns with the trend of hands-free convenience and AI integration into daily lives.

6. Amazon Advertising Statistics

With the rise of video consumption, advertisers increasingly prefer video ads over static formats.

Ad Revenue: Surpasses $50 billion, making Amazon the third-largest ad platform.

Conversion Rates: Ads achieve an average 9.5% conversion rate, higher than other platforms.

Sponsored Ads: Used by 75% of sellers, highlighting the importance of paid visibility.

7. AWS (Amazon Web Services) Statistics

The demand for cloud services continues to grow with the rise of AI, IoT, and big data.

Market Share: AWS commands a 32% global cloud computing share.

Revenue: Generated $90 billion, an 18% increase year-over-year.

Customer Base: Over 1 million enterprise users, leveraging AWS for AI, machine learning, and cloud storage.

8. Amazon Sustainability Statistics

Competitors like Walmart are also investing in green logistics, but Amazon leads in scale.

Renewable Energy: Amazon will power 90% of its operations with renewable energy in 2025.

Electric Fleet: Over 100,000 electric delivery vehicles, reducing emissions significantly.

Package Recycling: Recycled 500 million packages through sustainability initiatives.

9. Regional Statistics

North America: Contributes 60% of revenue, led by the US market.

Europe: Generates 25% of revenue, with top markets in Germany, the UK, and France.

Asia-Pacific: Growing rapidly, with India and Australia contributing significantly.

10. Future Projections

Revenue Growth: Expected to exceed $700 billion by 2027, driven by AWS, advertising, and global expansion.

Technological Advances: Heavy investments in robotics, drone deliveries, and AI.

Sustainability Goals: Achieve 100% renewable operations by 2030 and net-zero emissions by 2040.

These advancements keep Amazon ahead of competitors by ensuring efficiency and scalability.

Frequently Asked Amazon Statistics Questions

1. How do you see your Amazon stats?

Amazon sellers can view their statistics through the Amazon Seller Central dashboard, which provides detailed insights into sales, revenue, traffic, and ad performance. Customers can track purchase history and recommendations via their Amazon account.

2. What is the success rate of Amazon?

Amazon is the largest e-commerce platform globally, accounting for 38% of the US online retail market in 2025. Its AWS division has a market share of 32%, further solidifying its dominance.

3. How many items are sold on Amazon each day?

Amazon sells an estimated 3.4 million items daily across its global marketplaces, with peak days like Prime Day exceeding 250 million sales in 48 hours.

4. How big is Amazon in the world?

Amazon is valued at over $1.5 trillion, with operations in over 20 countries and serving 100+ countries through its global shipping network.

5. Which country uses Amazon most?

The United States is Amazon’s largest market, contributing over 60% of its total revenue, followed by Germany and the United Kingdom in Europe.

6. Who is Amazon's biggest customer?

Amazon’s biggest customer segments are Prime subscribers, who number over 300 million globally and spend 2.5x more annually than non-members.

7. How much does Amazon make in a day?

Amazon’s average daily revenue in 2025 is estimated at over $1.64 billion, driven by e-commerce, AWS, and advertising.

8. How many buyers are estimated to be on Amazon in 2025?

Amazon is projected to have over 500 million active buyers worldwide, leveraging its vast product selection and Prime benefits.

9. How many countries does Amazon sell to?

Amazon operates in over 20 countries directly and ships to 100+ countries, making it one of the most globally accessible e-commerce platforms.

Reference List

1. Amazon Stock (AMZN) Price Prediction and Forecast 2025-2030
Source: 24/7 Wall St.

2. Amazon Maintains Cloud Lead as Microsoft Edges Closer
Source: Statista

3. 3 Amazon Stock Predictions for 2025
Source: Fool

4. Top 50 AWS Stats You Should Know in 2025
Source: Bacancy Technology

5. Amazon Stock Forecast 2025-2030 | Is AMZN a Good Buy?
Source: Techopedia

6. AWS Biggest Customers In 2025 And How Enterprise Businesses Use AWS
Source: CloudZero

7. Amazon Web Services - statistics & facts
Source: Statista

8. Cloud Market Share For $84B Q3 2024: AWS, Microsoft, Google Cloud Lead
Source: CRN

9. The Future of Cloud Market Share: 2025 Predictions
Source: TBRI

10. Amazon could see revenue more than double by 2025 as retail business grows
Source: S&P Global