8 Best Podcast Description Examples & How to Write Your Own
A podcast description can be the difference between someone hitting the subscribe button or scrolling right on by. Best podcast description examples show us that they have the power to grab and hold attention, convincing listeners that your show is exactly what they’ve been looking for.
In this blog, we will:
- Explain what makes a good podcast description
- Provide a guide on how to write a podcast description
- Share 8 podcast description examples for further inspiration
Let’s get started.
What is a podcast description?
A podcast description is a concise text that introduces potential listeners to your show. It typically appears on podcast directories and hosting platforms. Think of it as the back cover of a book, giving a quick overview of the podcast’s content and tone.
A compelling podcast description is crucial for attracting new listeners. It will not only inform them about the podcast’s subject matter, but also capture their attention with engaging language. By writing a powerful description, you can convert casual browsers into loyal fans.
What makes a good podcast description?
When you look at some great podcast description examples, you will see that they are:
- Clear and concise: An effective podcast description gets straight to the point. It is typically under 200 words, but longer descriptions can also work if they’re captivating and informative.
- Authentic: Great descriptions capture the essence of the podcast’s unique personality. Listeners shouldn’t just understand the topic, but also get a feel for the host’s style and approach.
- Benefit-oriented: Whether it’s education, inspiration or entertainment, a compelling podcast description highlights the value that listeners will gain from tuning in.
- Intriguing: An impactful podcast description leaves the audience curious and eager to hit play. The audience should wonder what secrets they’ll uncover or what fascinating guests they’ll meet.
- SEO-friendly: Strong podcast descriptions include relevant keywords that potential listeners might search for. This helps search engine optimization, increasing discoverability and visibility.
How to Write a Podcast Description in 6 Steps
Before we draw inspiration from 8 catchy podcast description examples, let’s check the steps on how to write a podcast description that gets listeners.
- Know your target audience.
- Identify their interests, passions and pain points to address them in the description.
- Consider audience demographics (age, location, profession, etc.) to craft language that resonates with them.
- Research similar podcasts in your niche to see how they target their audience in their descriptions.
- Grab attention with a hook.
- Start with a thought-provoking question relevant to your topic to pique listener interest.
- Share a fascinating fact or statistic related to your podcast’s theme.
- Use a compelling anecdote that hints at the narratives or discussions explored in your episodes.
- Briefly introduce yourself and your show.
- Focus on your standout attribute (Do you have a fresh perspective? Do you combine your expertise with humor?), and highlight that.
- Mention the format of your show (Is it in an interview format? Do you explore topics solo?) to give listeners an idea of what to expect.
- Subtly incorporate your show’s title (e.g. “Join me on [Your Podcast Name] where…) to create brand awareness.
- Emphasize the value proposition.
- Focus on benefits (Will listeners learn new skills? Gain new perspectives?) instead of listing topics.
- Use strong action verbs like “discover”, “master”, or “unlock” to create a sense of accomplishment.
- Target a specific listener persona (Are they busy professionals seeking career advice? Parents looking for parenting hacks?) to better resonate with them.
- End with a call to action (CTA).
- Tell listeners what to do next (e.g. “Subscribe now to…”) to direct them clearly.
- Encourage listeners to join your social media channels or email list to connect with you and other fans of the show.
- Consider offering a bonus, such as exclusive content or early access for subscribers.
- Proofread, and revise if necessary.
- Read your description out loud to catch awkward phrasing and unnatural flow.
- Check for spelling and grammar errors as these can undermine your professionalism.
- Ask for a trusted friend or colleague to review your description for clarity and impact.
One extra tip: Writing a compelling description is just one part of successful podcast marketing. You can also transcribe your podcast with AI for accessibility and easy referencing. This will provide a valuable resource for those who prefer to read, and help them find specific points of discussion quickly.
8 Best Podcast Description Examples
Now we will take a look at 8 great podcast description examples from different niches. Ranging from technology to true crime podcasts, we will explain why each description works, drawing listeners to tune in.
Example 1
Podcast name: Think Fast, Talk Smart: Communication Techniques
By: Stanford GSB
Niche: business communication
Why it works: This podcast description lists certain communication issues its audience faces in their business and daily lives, and offers practical tips. It mentions that it will provide listeners with the “tools, techniques and best practices” to tackle these challenges. Questions in the description pique listeners’ interest, making them want to learn more. Plus, strong action words like “convey” and “manage” give listeners a sense of what they will gain from the podcast.
Example 2
Podcast name: The Read
By: Loud Speakers Network
Niche: pop culture
Why it works: This definition perfectly captures the podcast’s authentic style and voice. Words like “flippant” and “humorous” let listeners know the show is lighthearted and entertaining. Additionally, the description mentions the hosts’ backgrounds, allowing listeners to connect with them on a personal level. The podcast “serves as an on-air therapy session”, creating a sense of community and conversation around hip-hop lovers.
Example 3
Podcast name: An Audio Guide to Happiness
By: Savvy Psychologist / Quick and Dirty Tips
Niche: mental health
Why it works: Now this is an intriguing podcast definition. It starts by saying that happiness is a skill, which can be surprising to some listeners, grabbing their attention. Words like “turbocharge” or “ready for anything” emphasize that listeners can take action to improve their happiness. The description also directs the audience to the related website, and ends with a clear call to action.
Example 4
Podcast name: Harry Potter and the First Time Readers
By: Jon, Danny, Kristen, Jenn
Niche: Harry Potter
Why it works: Written in a relaxed tone, this description effectively targets Harry Potter fans, especially those who would like to relive the experience of reading the books for the first time. It casually mentions the hosts’ experience level with the books, which can help potential listeners identify with one or more of the hosts. Moreover, the description is SEO-oriented. Keywords like “Harry Potter”, “theories”, “plot points” and “favorite characters” can help the podcast show up in search results.
Example 5
Podcast name: TED Tech
By: TED Tech
Niche: technology
Why it works: The description asks a question that can draw listeners in: “how can we make sure that the quickly-evolving role that tech plays in our lives is one that builds, empowers, and connects us?” This suggests that the podcast will not just discuss latest tech trends, but also their ethical and social implications. The description also demonstrates authority by emphasizing the involvement of TED Talks speakers. Finally, it notes that new episodes drop every Friday, providing listeners with a clear schedule for fresh content.
Example 6
Podcast name: Rotten Mango
By: Stephanie Soo & Ramble
Niche: true crime
Why it works: The description suggests that the podcast will provide in-depth analysis of the cases it covers. This can appeal to listeners who want a more unfiltered true crime experience. However, the phrase “a seasoning of comedy/sweetness” suggests that the podcast will balance the heavy subject matter with humor. In short, the description underlines the show’s unique style (bringing crime and humor together), which sets it apart from other true crime podcasts.
Example 7
Podcast name: Swiftie Sessions: A Taylor Swift Podcast
By: Swiftie Sessions
Niche: Taylor Swift
Why it works: This description rocks at creating a sense of community. By saying that it feels the undying obsession of Taylor Swift fans, it acknowledges and celebrates the shared passion that unites its audience. Furthermore, words like “Queen of Music” and “Swiftie” are terms that fans frequently use. The description also includes the podcast’s social media accounts, making it easier for listeners to connect with the show.
Example 8
Podcast name: Fallout Lorecast – The Fallout Video Game & TV Lore Podcast
By: Robots Radio
Niche: gaming
Why it works: First, with the data shared in the beginning, the description quantifies the podcast’s credibility and popularity. It also mentions the specific aspects of Fallout universe, such as the Great War, factions, creatures, and vaults. These will help the podcast rank in search engines. Lastly, the description directs the listeners to the show’s Patreon and YouTube accounts for support, and shares contact information for advertisement and business inquiries.
Frequently Asked Questions
How do I edit my Spotify podcast description?
Unfortunately, you can’t edit the general description on Spotify itself. You can change the description on your podcast hosting platform, and update your RSS feed to reflect the changes. Once you update it, it might take some time for Spotify to reflect the new description.
How do I change my podcast description on Apple Podcasts?
Similar to Spotify, you can’t directly edit the description on Apple Podcasts. You can change your podcast information within the hosting provider or update the metadata in your RSS feed. If you created your show in Apple Podcasts Connect, you can edit the metadata in the platform. Feel free to check Apple’s Support site for more information.
How do you write a podcast episode summary?
First, identify the episode’s core message and key points. Then start the summary by mentioning what you’re going to talk about in the episode and what listeners will gain. Keep the summary concise (under 300 words) and optimize it with relevant keywords.
How do you write a good podcast intro?
Start with a short, attention-grabbing question, fact, or tagline. Briefly introduce yourself (and co-hosts if any) and your podcast’s name. Explain what your podcast is all about in a sentence or two. Finally, invite listeners to subscribe, follow you on social media, or visit your website. Don’t forget to use the intro music to set the tone and establish the overall feel of your podcast.
What can I say in my first podcast episode?
After introducing yourself and your co-hosts, you can explain the podcast’s focus and what inspired you to create it. Then you can give a quick preview of the first episode’s topic, format, and guests if there are any. Lastly, you can thank listeners, invite them to subscribe to the podcast, and tease the next episode.
Summary
This blog listed 8 powerful podcast description examples, which can be sources of inspiration when you’re writing your own. Make sure you follow the steps in this blog to craft a description that truly reflects your podcast’s unique identity and message.
Remember; your podcast is a branded product and with the ever-growing popularity of auditory media, a captivating description is more important than ever. So make it resonate, make it memorable, and watch your audience grow.
